USA: Aviva USA launches Status for Youth on Facebook

07 Jul 2011

  • Aviva pledge is part of ongoing commitment to “Putting People Before Policies”

Aviva USA today introduced Status for Youth – a campaign allowing people to donate their Facebook status for a day to one of four youth-focused charities. Each charity is vying to win the largest share of a $100,000 grant.

The participating nonprofit organizations include Adopt-A-Classroom, Covenant House, Help USA, and The Boys and Girls Clubs of America. The charity with the most status donations by 30 August will receive a $60,000 grant from life insurance and annuities provider Aviva USA, followed by $30,000, and $10,000. The organization that comes in fourth place will receive $5,000 for taking part.

The four participating charities were selected because their mission aligns with Aviva’s Street to School Program, a global philanthropic initiative supporting local programs offering assistance to disadvantaged youth. Aviva plc’s corporate goal is to help 500,000 children worldwide get off the streets and into school or training during the five-year period from 2010 through 2014.

Today through 30 August, the charities will each encourage their individual Facebook users and donor base to support their organization. The project is unique as it uses an automated application that allows Facebook users to track the influence they and their friends are having on the campaign.

Once Facebook users select a charity, a personalized status donation will automatically display 30 August on their Facebook profile. Throughout the contest, participants can monitor the involvement of their network via an interactive map illustrating their personal impact on their selected charity.

In addition to financially benefitting the charities, Status for Youth is expected to raise awareness for these organizations with new audiences. Each status donation they receive will serve as a virtual endorsement visible to a person’s entire social network for a full day.

“Aviva USA is thrilled to partner with these organizations to help at-risk youth create opportunities for the future,” said Chris Jones, Aviva USA’s chief marketing officer.

“Status for Youth gives people a new and exciting way to help children in need by spreading awareness through the use of social media. We hope that many Americans donate their Facebook status for the day, harnessing the power of their social network for the good of humanity.”

Status for Youth is part of Youmanity, Aviva USA’s ongoing commitment to putting people before policies by bringing humanity back to the life insurance industry. Aviva USA – the US division of Aviva plc, the world’s sixth-largest insurance company – has pledged to bring humanity back into the insurance business by providing the ideal blend of product knowledge expertise with heartfelt empathy for customers. The company calls this concept Youmanity, blending the words “you” and “humanity.”


Aviva media contacts:

Kevin Waetke, Public Relations Director
Office: 515 342 3822
Cell: 515 782 3256  

Steve Carlson, Public Relations Manager
Office: 515 342 6403
Cell: 515 782 6317

Notes to editors:

About Aviva USA
Aviva USA is a sales leader of indexed life insurance and indexed annuities. Headquartered in West Des Moines, Iowa, Aviva USA also has offices in Topeka, Kansa, and Melville, NY Aviva USA has approximately one million customers and employs more than 1,500 people across the country. Aviva USA is part of Aviva plc and can trace its presence in the United States back to 1896.