Australia: Aviva sponsors Australian Open ballkids
15 Dec 2004
There will be a new name at Australian Open Tennis Championships in its centenary year with Aviva Australia today announcing its official sponsorship of the "Aviva Ballkids".
This will be the first year of corporate sponsorship of the 312 ballkids’ by the Grand Slam tournament. The Aviva Ballkids have been selected from thousands of applicants aged between 12 and 15 years old from around Australia and the Asia Pacific region.
Aviva’s chief executive officer, Allan Griffiths, says the sponsorship recognises the excellent profile the Australian Open tennis championships has throughout both Australia and internationally, providing excellent opportunities for Aviva to build its brand.
With Aviva branded uniforms, the Aviva Ballkids will have a highly visible presence in every match played at the Australian Open which celebrates its centenary in 2005.
"One constant on-court presence in an Australian Open tennis match is the ballkids, so what a perfect way to have our Aviva brand presented around the world," said Allan.
"This Aviva Ballkids sponsorship fits extremely well with this organisation. Like the ballkids at the tennis, Aviva tends to work behind the scenes providing smooth, efficient and quality service. We both play a pivotal role in ensuring a positive outcome – for the ballkids it’s a seamless match and for us it’s a top quality investment and administration," he said.
As the Grand Slam tournament covering the Asia Pacific region, there is also an international feel to the Aviva Ballkids in 2005, with lucky youngsters from New Zealand, China, Thailand, India and Korea included the group.
Australian Open chief executive, Paul McNamee said, "This new sponsorship brings together one of the world’s biggest sporting events with one of the world’s largest insurance groups for what is a highly visible sponsorship opportunity for the Aviva brand.
"Being a ballkid at the Australian Open is a fantastic experience and attracts a group of dynamic and motivated youngsters who believe in making the most out of their lives. These are values that Aviva will be endorsing with their sponsorship. "
The Australian Open is one of the world’s biggest sporting events which annually attracts over half a million through the gates at Melbourne Park and is broadcast to over half a billion homes in 183 territories worldwide. Asia was the dominant market at the 2004 tournament, taking over 41% of total TV coverage, with Europe close behind with 40%.
Rebranded from Norwich Union Australia in 2003, Aviva Australia now takes pride of place at the Australian Open as the Official Sponsor – Life Insurance, Superannuation and Investment Services.
Aviva Australia is the local operation of Aviva plc, which is the world’s fifth largest insurance group and the largest insurer in the UK.
For further information please
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Notes to editors:
- Aviva Australia is a group of two specialist financial services companies: Navigator and Norwich Union Life Australia Ltd. Portfolio Partners, the Australian funds management arm of Aviva plc, is a sister company. Through these companies we provide products and services in the areas of wealth creation, wealth management and wealth protection for more than 300,000 customers throughout Australia
- Globally, Aviva Australia is part of Aviva plc, the world’s fifth largest insurance group, the largest insurer in the UK and one of the top five life companies in Europe. Aviva was formed in May 2000 through the global merger of CGU plc and Norwich Union plc
- Aviva is a leading provider of life and pensions products to Europe and has substantial businesses elsewhere around the world. Its main activities are long-term savings, fund management and general insurance. It has premium income and investment sales from continuing operations of A$78 billion, and more than A$624 billion of assets under management (as at 1 July 2004). The group has more than 51,000 employees and 30 million customers worldwide
- The information in this document reflects Norwich Union Life Australia Limited's (NULAL) and NULIS Nominees (Australia) Limited's ('NULIS') understanding of existing legislation, proposed legislation, rulings etc as at the date of issue. In some cases the information has been provided to us by third parties. While it is believed the information is accurate and reliable, this is not guaranteed in any way. The information given in this document is of a general nature and has not taken into account the investment objectives, financial situation or particular needs of any particular person and it is not a substitute for professional advice. Applications to invest in a financial product issued by Aviva, or any of its related entities, must be made by completing the application form attached to the applicable Product Disclosure Statement ("PDS"). A PDS is available from Aviva or your financial adviser. Before making an investment decision on the basis of the information above, a prospective investor needs to consider, with or without the assistance of a professional adviser whether the information is appropriate in the light of their particular investment needs, objectives and financial circumstances.