All about us

Our strategy, values and social responsibility

Our customers don’t have to worry about the bumps in life’s road. They can count on us to help plan the journey, and if something goes wrong, we will be with them to put it right.

It will take people, like you, to make this happen.

Read about our strategy

Our values

The power of our values comes from their simplicity. They bring to life some simple truths about what it means to work here, both today and in the future.

Care: we understand the positive difference we make in our customers’ lives every day. We truly listen to see beyond the policyholder to a person with plans and dreams. We solve problems for our customers, and for each other we build relationships that no-one else can. 

Commitment: we stand up for what we believe in. We act with courage, keep our promises and take ownership of our work. We understand the impact we have on the world and take seriously the responsibility that brings with it. We will play our part in tackling the climate crisis. 

Community: we recognise the strength that comes from working as one team, collaborating and winning together for Aviva, for each other and for our customers. Our strength comes from our connection – to each other, to our customers and partners and to the communities around us. 

Confidence: we believe that the best is still to come – for our customers, our people, and society. We’re not just here for now; we’re here to imagine and to innovate for the future. We are brave and passionate, setting new standards for ourselves and the competition.

Chris Wei-What

Our sustainability

Sustainability is a fundamental part of Aviva’s strategy and integral to what we do as a business. 

Aviva’s Sustainability Ambition sets out our commitment to create a brighter future. This is focused on three core areas – acting on climate change, building a stronger, more resilient Britain and running ourselves as a sustainable business. Visit our sustainability pages to find out more. 

Aviva’s responsible business approach in the UK has recently been assessed and accredited by two independent organisations, The Good Shopping Guide and The Good Business Charter. Find out more in our article, If money talks, what does your spending say about you?

Aviva has been a recognised leader on Environmental, Social and Governance issues for decades. Find out more about Aviva’s Sustainability Ambition: Creating a Better Tomorrow

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