Direct Line Group Collection

Here are some examples of records we'd love to have for the collection:

• Internal comms, staff circulars, magazines or e-zines
• Photographs and albums of portraits, events, offices
• Letters and correspondence, e.g. communication recognising accomplishments during employment
• Posters and marketing material – for products, campaigns, or events
• Reports, minutes, and newsletters – from official channels, clubs, or social groups
• Maps, plans, and drawings – of offices, sites, or for other projects
• Other printed materials, such as publications, booklets, or brochures related to internal changes or products
• Artefacts, memorabilia and merchandise – in particular, branded marketing items.

We also collect digital items, whether digitised physical records or those "born-digital". We accept a variety of material in many different formats, including:

• Photographs and films
• Digital letters and documents – such as brand guidelines or staff circulars
• Audio recordings
• Social content, including internal comms, social media posts, or magazines
• Websites or blogs.

Yes! In many cases, we can digitise your original material so that you can keep your items and we get a digital copy. If you'd like to discuss this option with us, or if you have any concerns, we're very happy to talk you through the process.

• Contact us first to discuss what you have – we’ll guide you on suitability and format
• Please do not send items directly without prior arrangement
• We can help arrange transfer or collection
• We will provide you with a donation agreement outlining rights and access terms.

Interviews typically take around an hour, but can be arranged to fit your schedule. They can be done in person or remotely.

The Archive collects material relating to Aviva plc and its constituents and encompasses the records of many hundreds of companies, dating back to 1696. We like to think of it as our corporate memory.

The aim of the Archive is to preserve our shared history for future generations, to support research and education, and to represent the diverse voices and experiences of our community.

More information about the Archive, including our Collection Policy and Privacy Policy, can be found here.

If you have any questions about the project, or the Archive in general, please get in touch by email archive@aviva.com.