It takes Aviva
We have 20.5 million (as at 31 December 2024) customers, and paid out £29.3 billion during 2024 in claims and benefits - showing how we’re there for people when it matters most.
The way we serve people has never been more important, and we’re going further to help them make sense of it all. Delivering on our promise to customers is how we live up to our purpose, to be with you today for a better tomorrow.
Amanda Blanc DBE, Group Chief Executive Officer
For the moments that matter
Watch this short video showing how our products can help customers at different stages of life.
Transcript for video Customer life stages
Animated video showing people at different stages of their life where Aviva products can help.
Did you know? We're here for the moments that matter.
Junior ISA: "Congratulations on your new baby!"
Car insurance: "WOW! You passed first time!"
Workplace pension: "Smashed it, you got the job!"
Health insurance: "Ouch! You're going to need physio, fast"
Life and home insurance: "Congratulations on your new home!"
Direct wealth: "Is your money working hard for you?"
SME cyber cover: "Is your new business protected?"
Financial advice: "We need to start planning for the future"
Annuities and equity release: "What are you doing with all your free time now?"
Helping solve your financial puzzles.
It takes Aviva.
Our customer stories
See how we're helping customers every day.
Jakob's story
Some calls stay with you. One I’ll never forget came from a woman diagnosed with breast cancer. She was emotional and overwhelmed - not just by her diagnosis, but also by a recent breakup that had left her managing everything alone.
Jakob – Customer Expert, Personal Insurance
Bhavani's story
I talk to customers every day, helping them feel confident and cared for as they plan their trips. The job calls for empathy, patience, clear communication, and a good bit of multitasking - all skills I’ve built up with every conversation.
Bhavani – Customer Advisor, Personal Insurance
Daniel's story
I chat with customers every day who are in the middle of something big - moving home while holding a lifetime mortgage with us. It’s a huge step and often comes with questions and uncertainty. That’s where I come in - to help make things clearer and a little less stressful.
Daniel – Customer Service expert, Insurance, Wealth & Retirement
Poppy's story
During a single call, I was able to confirm the value of the policy and let her know the funds would be in her account within two weeks. She was stunned - not just by how quickly we could help, but by how much her husband had managed to save with Aviva.
Poppy – Claims Handler, Insurance, Wealth & Retirement
Gráinne's story
I’ve always loved helping people, so when I saw this role, it felt like the perfect fit. It’s not just about ticking boxes - it’s about listening, being patient, and making sure people understand what they’re paying for.
Gráinne - Customer Service and Sales Advisor, Aviva Ireland