Insurance, Wealth & Retirement (IWR)
Our IWR business offers Insurance (protection and health), Wealth (pensions, savings and investments) and Retirement (annuities and equity release) products in the UK and Ireland.
Insurance
We are the largest combined provider of individual and group protection in the UK, with a 26%[1] share of the UK market, insuring over 8.6 million lives. We also have a strong, growing Health business serving corporate and individual clients.
Wealth
We are a market leader in Wealth by assets and flows, with the number one[2] position in workplace pensions, a dedicated financial advice service, a leading adviser platform business and a growing direct platform, all focused on simplifying financial decisions and helping customers invest for their future.
Retirement
Our Retirement business consists of bulk purchase annuities, individual annuities and equity release. We are the largest provider of UK individual annuities based on portfolio size[3] and number one in equity release based on total loan book size[4].
Ireland Life
In Ireland, we are number four[5] in the market. We offer a wide range of products across protection, savings, pensions and annuities.
UK & Ireland General Insurance (UK&I GI)
Aviva is a leading general insurer in the UK and Ireland, providing insurance solutions to over seven million customers. We hold the number one market position in the UK[6] and number three in Ireland[7].
In personal lines we offer motor, home, travel, breakdown, pet and gadget insurance. We have our own garage repair network.
We offer commercial lines insurance to a wide range of businesses, from the micro segment up to large UK and global corporates. We also operate in the London market through our Lloyds syndicate, Probitas.
In 2024 we entered the healthcare market in Ireland with Level Health, a joint venture start-up.
Canada General Insurance
Canada ranks among the top ten largest insurance markets globally[8] and Aviva Canada is the second largest property and casualty insurer with a c.8% market share[9].
We are a full-scale national insurer with a range of general insurance products in commercial lines and personal lines including home, auto, business and lifestyle products.
Aviva Investors
Aviva Investors is a global asset manager, combining the breadth of our multi-asset, private and public market capabilities to deliver for clients’ evolving needs.
Understanding clients’ different goals is at the heart of how we partner with them and design solutions to last.
Aviva Investors manages £240 billion (as at 31 March 2025) of which £198 billion is managed on behalf of Aviva Group. We have a close partnership with Aviva’s IWR business offering a highly diversified range of solutions to Wealth customers through their workplace and retail channels, and originating illiquid assets to back IWR annuities, supporting growth in bulk purchase annuity deals.
We also use our skills and expertise in asset allocation, portfolio construction and risk management, to provide a range of asset management solutions to our institutional, insurance and wealth clients globally.
International investments
Our international investments comprise operations in India and China.
In India, the Group has a 74% shareholding in Aviva India.
In China, Aviva plc has a 50% shareholding in Aviva-COFCO Life Insurance Company Limited.
Footnotes:
1. Association of British Insurers (ABI) - FY24 [↑]
2. Based on scale of AUA from Aviva analysis of FY24 company reporting [↑]
3. Company reports & Aviva analysis – FY24 [↑]
4. UK Finance & Company reports – FY23 [↑]
5. Aviva calculation derived from the Milliman Life and Pensions New Business 2024 FY Report [↑]
6. Source: ABI General Insurance Company Rankings 2023, by GWP [↑]
7. Source: Insurance Ireland Non-life Members ranking 2023, by GWP [↑]
8. Canadian insurance market position source: swissre.com [↑]
9. Canadian market share source: FY2023 MSA Research Results. Includes: Lloyds, excludes: ICBC, SAF, SGI and Genworth. [↑]
You might also like:
Our investment case and strategy
Our strategy is centred around Growth, Customer, Efficiency and Sustainability.
Learn more about Our investment case and strategy
Our Group Executive Committee
The Group Executive Committee is made up of our business CEOs and senior executives.
Meet our leaders about Our Group Executive Committee
Our locations
Discover the products and services we offer where you are.
Find out more about Our locations