- Good health remains at the top spot of Direct Line’s Hope and Fears Index
- Taking a holiday knocks wealth down to third place
- Health problems, not being able to make ends meet and terrorism all make it into the top five fears
New research1 from Direct Line reveals that good health is the top hope for Britons in the next six months.
The Direct Line Hopes and Fears Index, which tracks the nation’s aspirations and concerns, found that good health (cited by 45 per cent of respondents) comes above hopes relating to money, weather, economic recovery and staying in employment over the next six months. The healthy living agenda is currently being publicised with people encouraged to assess their lifestyles, with multi-million pound advertising campaigns such as Sport England‘s ‘This Girl Can’ initiative.
It seems that we are already dreaming of our summer holiday as 44 per cent of respondents cite taking a holiday or short break as their second biggest hope. In fact, a desire for a sunny get away knocked an improved financial situation down to third place (40 per cent).
The nation’s greatest fear for the immediate future is their health (46 per cent) followed by not being able to make ends meet (25 per cent) - fears which have gone unchanged in the past three years. A fear of a terrorist attack (22 per cent) stays in fifth place and not having the preferred outcome of the General Election is now the nation’s seventh biggest concern (18 per cent).
Despite commentators suggesting that people are becoming disillusioned with politics, the index shows that this is not necessarily the case, with the outcome of May’s General Election featuring in both top 10 tables, above economic recovery, keeping the same job and getting into further debt.
Source: Direct Line, 2015
Christine Webber, Harley Street psychotherapist and health writer, commented: “Health and financial matters have dominated the tables for the past three years. However, after the recent cold spell, it’s perhaps unsurprising that the desire for a sunny break has overtaken the nation’s hopes for an improved financial situation.”
“Interestingly, the index shows that we’re not as disillusioned with politics as some commentators suggest, with the outcome of the General Election being one of the nation’s biggest hopes and concerns over the next six months. Employment problems for family/friends have also moved down the list, and still out of the top 10 list of fears, which might reflect optimism that the job market will remain buoyant throughout 2015.”
ENDS
For further information, please contact:
Amrit Nijjer
Citigate Dewe Rogerson
Tel: 0207 282 2803
E-mail: amrit.nijjer@citigatedr.co.uk
Claire Foster
Direct Line Press Office
Tel: 0165 183 1672
Mob: 07900 217 264
Email: claire.foster@directlinegroup.co.uk
Notes to editors:
. Opinium Research conducted an online survey from the 6th to 9th February, amongst 2,003 UK adults aged 18+. Results have been weighted to nationally representative criteria.
Direct Line
Started in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. It provides motor, home, travel and pet insurance cover direct to customers by phone or on-line.
| What are your main hopes for the next six months? |
| What are your main fears for the next six months? |
|
| 1. Good/improved health for me & family | 45% | 1. Health problems for me or family members | 46% |
| 2. Taking a holiday/short break | 44% | 2. Not being able to make ends meet | 25% |
| 3. My financial situation improving | 40% | 3. My standard of living dropping | 23% |
| 4. Good weather | 39% | 4. Inflation/price rises | 22% |
| 5. Losing weight | 36% | 5. Terrorist Attack | 22% |
| 6. Happiness & success for my children/ To win the lottery | 34% | 6. Impact of Government cuts in public spending | 22% |
| 7. Having the outcome I prefer in the General Election | 24% | 7. Not having the outcome I prefer in the General Election | 18% |
| 8. Economic recovery | 22% | 8. Bad weather | 18% |
| 9. Keeping my present job | 13% | 9. Car problems e.g. needing repairs/failing MOT | 16% |
| 10. To move house | 13% | 10. Getting into (further) debt/ not being able to lose weight | 16% |
Notes to editors:
- We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
- We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
- Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
- As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
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