Premiership Rugby is delighted to announce Green Flag will become one of its official sponsors for the next two seasons.
The partnership will help the national breakdown provider raise awareness of its strength in local conurbations by delivering local on-the-ground initiatives at all 12 Premiership Rugby clubs.
As part of the sponsorship deal, Green Flag will engage rugby fans through free motor 'health-checks' in club car parks, to help fans reduce the risk of breaking down. Free travel advice will also be offered in the form of real-time alerts, providing away fans with live travel updates to help them get to the game on time.
There will also be exclusive ticket competitions and giveaways held in association with local media partners, as well planned activity and useful information made accessible via online platforms.
Premiership Rugby will work with Green Flag to ensure the brand’s message of “No Matter What” can be effectively delivered to the rugby community.
Mike Bowman, Director of Green Flag, commented on the new partnership: “We are delighted to become an official sponsor of Premiership Rugby, continuing our proud tradition of supporting the best of British sport. We understand how important it is for fans to see their favourite sports and heroes and we know how annoying it is to break down on the way to see your favourite team play. We hope this will raise further awareness of our commitment to getting people to their destinations, no matter what.”
The sponsorship deal kicks off at Bath Recreation Ground on February 28, when Bath Rugby will host the Saracens. The match will officially launch the sponsorship and will be the first fixture to feature Green Flag branding inside the stadium.
Dominic Hayes, Commercial Director of Premiership Rugby said: "Our new partnership with Green Flag is a clear demonstration of the tremendous growth in interest in Premiership Rugby as we enter a golden era for rugby union in England.
"This season we have seen a huge rise in audiences on both ITV and BT Sport and, in addition to this, our online traffic and social media interaction are also at record levels.”
Activation of the sponsorship will be delivered by MediaCom Sport and sister agency MediaCom Beyond Advertising.
James Hough, Managing Director at MediaCom Sport UK added: “'Green Flag and the rugby premiership league is a perfect partnership, and we look forward to working with the brand and Aviva Premiership Rugby across the upcoming seasons.”
ENDS
Green Flag
With over 40 years experience, Green Flag provides customers with breakdown cover 24 hours a day, 365 days a year. Customers have access to a network of breakdown operators across the UK and mainland Europe (Euro Plus cover required).
Green Flag Motoring Assistance is underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
Green Flag and U K Insurance Limited are both part of Direct Line Insurance Group plc.
Customers can find out more about Green Flag products or get a quote by calling 0845 246 1557, connecting via the Green Flag Rescue Me Application, or visiting www.greenflag.com
Notes to editors:
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