A dynamic, breaking news-style campaign for the New Year
Green Flag is launching a new through the line marketing campaign for 2013 as part of a significant brand re-launch. The campaign will see a very different look and feel for the breakdown company which dramatises the personal impact a breakdown can have on people’s busy lives – all reported in the style of an international news story.
The new campaign launches with 40 and 20 second BRTV ads that set the scene for the 2013 campaign and demonstrate Green Flag's commitment to fast, reliable and expert customer service. What first appears as an ordinary breakdown scenario with a man struggling to get home to read his son a bedtime story turns into a dramatic breaking news report complete with helicopter crews, outside broadcast reporters and international news anchors.
James Cooper, Head of Marketing at Green Flag, said:
“This is a fresh, contemporary and dynamic representation of Green Flag's commitment to deliver service excellence in the breakdown market. We have listened to consumer feedback a lot this year, and understand that what really matters is keeping people’s lives on track and keeping them safe, no matter what. We are determined to deliver the kind of service that keeps people moving whatever it takes – brought to life by our new service guarantee that delivers for customers most at their time of need.
The BR and DRTV campaign launches on 7th January supported by extensive print and digital work, and will continue to build over the course of 2013.
The messaging in the campaign will focus on Green Flag’s commitment to quality and reliability, with a guarantee that they will reach customers within one hour or give them half price cover the following year – really putting their money where their mouth is. The strapline to accompany the brand re-launch will be 'Green Flag, No Matter What'.
Creative agency: CHI
Director: Nick Gordon
Post-production: Somesuch & Co
ENDS
For further information, please contact:
Miranda Schunke
Green Flag Press Office
Tel: 0208 266 3795
Mobile: 07766 472 690
Email: Miranda.Schunke@directlinegroup.co.uk
Green Flag
With over 40 years experience, Green Flag provides customers with breakdown cover 24 hours a day, 365 days a year. Customers have access to a network of breakdown operators across the UK and mainland Europe.
Green Flag Motoring Assistance is underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales no 1179980. U K Insurance Limited are authorised and regulated by the Financial Services Authority.
Green Flag and U K Insurance Limited are both part of Direct Line Insurance Group plc, which is wholly owned by the Royal Bank of Scotland Group.
Customers can find out more about Green Flag products or get a quote by calling 0845 246 1557, connecting via the Green Flag Rescue Me Application, or visiting www.greenflag.com
Notes to editors:
- We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
- We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
- Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
- As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
- For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
- The Aviva newsroom at www.aviva.com/newsroom includes links to our spokespeople images, podcasts, research reports and our news release archive. Sign up to get the latest news from Aviva by email.
- You can follow us on:
- X: www.x.com/avivaplc
- LinkedIn: www.linkedin.com/company/aviva-plc
- Instagram: www.instagram.com/avivaplc/
- For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/aviva
