The award was announced by the Institute of Transport Management who set out to research and identify the top performers in the breakdown industry, in order to recognise their efforts and recommend their services.
According to the ITM:
“Green Flag provides a round-the-clock breakdown and recovery service with rapid arrival times, roadside repair where possible, prioritisation for vulnerable drivers and text messaging to confirm crew despatch. As well as this, the company is harnessing the latest technology to continue to improve its responsiveness, with innovations like its ‘Rescue Me’ app for mobile phones.”
“Green Flag is reliable, responsive and ultimately cost effective, and its high customer numbers are testament to its values. The ITM is very pleased to award it the title of ‘Roadside Assistance Company 2012’. Congratulations are due to all at the company – it is richly deserved.”
Mike Bowman, Green Flag Director, says:
“We are thrilled to win this award, particularly in a shortlist of such strong contenders. It is a tribute to the staff who work hard to ensure customers receive the best possible service and value for money every single day of the year. Help is never far away with Green Flag and, as one of the leading and trusted UK providers, we are delighted to be recognised for our efforts in the breakdown industry.”
For further information, please contact:
Miranda Schunke
Green Flag Press Office
Tel: 0208 266 3795
Mobile: 07766 472 690
Email: miranda.schunke@rbs.co.uk
Green Flag
With over 40 years experience, Green Flag provides customers with breakdown cover 24 hours a day, 365 days a year. Customers have access to a network of breakdown operators across the UK and mainland Europe.
Green Flag Motoring Assistance is underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales no 1179980. U K Insurance Limited are authorised and regulated by the Financial Services Authority.
Green Flag and U K Insurance Limited are both part of Direct Line Insurance Group plc, which is wholly owned by the Royal Bank of Scotland Group.
Customers can find out more about Green Flag products or get a quote by calling 0845 246 1557, connecting via the Green Flag Rescue Me Application, or visiting www.greenflag.com
Notes to editors:
- We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
- We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
- Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
- As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
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