Direct Line launches 'driveplus' telematics

• Choice of either having it fitted to a vehicle or to use via a smartphone app
• 20 per cent discount for young drivers choosing to have a box installed
• Up to 10 per cent discount for those choosing to use the smartphone app
   

Direct Line has launched today (24th June) DrivePlus, a telematics product available either as an installed box (DrivePlus Installed) or smartphone app.

Drive Plus enables drivers to receive a premium based on their individual driving behaviour and hopefully provide them with a discount on their insurance premium, depending on how well they drive.

Initially, those wishing to become a DrivePlus customer will receive a discount; 20 per cent if they have an installed box or up to 10 per cent discount for those who download the DrivePlus app and drive 200 hundred miles prior to getting a quote for Direct Line car insurance.

DrivePlus Installed is only available to drivers aged 17-20, however, the DrivePlus smartphone app is available to drivers of all ages and is available on both android and IOS formats.

Speaking about the launch of DrivePlus, Paul Felton, Head of Telematics at Direct Line Car Insurance, said: “DrivePlus gives drivers the opportunity to reduce their premiums by demonstrating how well they can drive. For those higher risk groups, such as young drivers who tend to pay the most for car insurance, it’s a great way of paying only for how you drive, rather than how others do.”

For anyone interested in DrivePlus they should call Direct Line on08452460124.

The DrivePlus app can be downloaded at 

For more information: 
Simon Henrick 
Head of News and Issues 
Direct Line Group 
Tel: 0208 313 5965 
Mobile: 07833 166717 
Email: Simon.henrick@directlinegroup.co.uk

Notes to editors:

Full terms and conditions regarding the DrivePlus app can be found at http://faqs.directline.com/terms/disclaimers/telematics-app

Direct Line

Started in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. It provides motor, home, travel and pet insurance cover direct to customers by phone or on-line.

Direct Line general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Direct Line and UK Insurance limited are both part of Direct Line Insurance Group plc.

Customers can find out more about Direct Line products or get a quote by calling 0845 246 3761 or visiting