- Churchill teams up with Dawn French
- Pair come together at The Dogs and Cats Home, Battersea
Churchill the dog has teamed up with Dawn French for the new Churchill Insurance TV campaign.
Created by ad agency WCRS, the new campaign launches with a 30” commercial where we see Dawn and Churchill meeting for the first time at Battersea Dogs Home – an organisation that Churchill Insurance has a history of supporting.
The campaign breaks on 1st February and includes a total of four spots directed by Dominic Brigstocke, who previously worked with the star on French & Saunders.
Amanda Walker, Marketing Director at Churchill Insurance said: "The new ads represent the first steps in what I expect to be a fantastic campaign for Churchill Insurance. The chemistry between Churchill and Dawn is brilliant and I am sure that viewers will enjoy watching the relationship develop."
Simon Peck, Managing Director at WCRS: "Dawn is a perfect companion for Churchill; very entertaining and very British, just like Churchy himself. We’re delighted to have her in the campaign."
ENDS
Notes:
Full credits:
Client: Churchill
Agency: WCRS
Creative Directors: Jo Moore and Simon Robinson
Creatives: Jane Briers and Dave Cornmell
Agency Producer: Lizzie Mabbott
Account Handling: Jamie Cowen, Vince Lawson, Ariel Haber
Media Agency: MediaCom
Production Company: Tomboy Films
Director: Dominic Brigstocke
Producer: Glynis Murray
Editor: Nick Arthurs
Post-Production: Glassworks
Audio: Angell Sound
For further information:
Matthew Owen
Churchill Press Office
Tel: 0208 285 8795
Email: Matthew.j.Owen@directlinegroup.co.uk
Olenka Lawrenson
Head of Marketing
WCRS
M: 07974 178985
E:olenka.lawrenson@wcrs.com
Churchill
Founded in 1989, Churchill is now one of the UK's leading providers of general insurance, offering car, home, travel and pet insurance cover over the phone or on-line.
Churchill general insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales no 1179980. U K Insurance Limited are authorised and regulated by the Financial Services Authority.
Churchill and U K Insurance Limited are both part of Direct Line Insurance Group plc.
Customers can find out more about Churchill products or get a quote by calling 0800 200300 or visiting www.churchill.com
Notes to editors:
- We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
- We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
- Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
- As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
- For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
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