Direct Line news

Wired for success: 74% of tradespeople upskilling to help clients go green

  • Three quarters of electricians and gas engineers have upskilled in order to install green technology for clients
  • Eight-in-ten (79 per cent) of tradespeople are seeing an increased demand for greener technology in the home
  • Nearly two-in-five (37 per cent) of tradespeople say upskilling will create more work opportunities

 New research1 from Direct Line business insurance has found that three quarters (74 per cent) of tradespeople have upskilled themselves, enabling them to install green technology for clients. This comes as eight-in-ten (79 per cent) have seen increasing demand from people to install greener technology in their homes.

Demand for greener technology in homes is being driven by a number of factors. Nearly two fifths (38 per cent) of tradespeople believe that people are looking for more economical technology to help save more due to the energy crisis and the increasing cost of living.

Other key factors driving demand include the idea that energy efficiency can increase the value of homes (37 per cent), the desire to futureproof homes as we move away from gas and oil reliance (31 per cent), having more accessible and convenient electric vehicle (EV) charging (30 per cent), as well as complying with the new Minimum Energy Efficiency Standards (MEES) (28 per cent) which requires landlords to have an Energy Performance Certificate (EPC) rating of E or above in their properties. Further factors include the general desire to be more environmentally friendly (25 per cent), and the availability of government incentives such as grants, tax credits or rebates (23 per cent).

Two-in-five (39 per cent) tradespeople have seen increased demand for Wi-Fi and smart lighting installations. Other increasingly popular installations include solar panels (38 per cent), electric radiators (29 per cent), EV chargers (29 per cent), electric boilers (28 per cent), air heat pumps (27 per cent), underfloor heating (26 per cent), and electric energy storage systems (25 per cent).

Tradespeople are conscious of the benefits of upskilling. Over a third (37 per cent) say it will create opportunities for a greater array of work, 34 per cent say upskilling will make them more employable, or that they are future proofing their business and workforce. A third (33 per cent) say they are upskilling to meet client demands.

Despite the benefits, tradespeople are also facing barriers to upskilling. Almost a third (30 per cent) find that there is enough work out there without needing to upskill, while a fifth (21 per cent) do not believe it will give them an advantage, one-in-five (21 per cent) lack the time to upskill, and almost a fifth are not able to afford upskilling at all (18 per cent).

Alison Traboulsi, Product Manager at Direct Line business insurance commented:

“With ambitious net zero targets, the skills required to install green technology will be in huge demand in the coming years. It is encouraging to see the majority of tradespeople taking proactive steps to expand their skills set to meet this growing demand. By upskilling themselves, they are demonstrating their commitment to supporting customers in their transition to greener technology.”

-ENDS-

(1) Opinium survey of 150 UK electricians or gas engineers, conducted 9th March - 13th March 2023.

Direct Line Group 

Unni Henry 

PR Manager

Email: unni.henry@directlinegroup.co.uk 

About Direct Line business insurance

Launched in 2007 Direct Line business insurance now has over half a million customer policies, providing a flexible range of insurance products for the landlord, van and small business sectors.

Direct Line business insurance policies are underwritten by U K Insurance Limited, Registered office: The Wharf, Neville Street, Leeds LS1 4AZ. Registered in England and Wales No 1179980. U K Insurance Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Direct Line business insurance and U K Insurance limited are both part of Direct Line Insurance Group plc.

Customers can find out more about Direct Line business insurance products or get a quote by calling 0345 301 4827 or visiting https://www.directlineforbusiness.co.uk

Notes to editors:

  • We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
  • We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
  • We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
  • Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
  • As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
  • For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
  • The Aviva newsroom at www.aviva.com/newsroom includes links to our spokespeople images, podcasts, research reports and our news release archive. Sign up to get the latest news from Aviva by email.
  • You can follow us on:
  • For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/aviva

      More from our Newsroom