Direct Line insurance brand to launch on price comparison websites

The iconic Direct Line insurance brand will launch for the first time in its history on price comparison websites, with a new suite of motor insurance products. The Direct Line name and logo is instantly recognisable and the launch on price comparison websites, with products scheduled to be available in due course, using this famous brand will increase choice and broaden the product range available for consumers.

The new products will be specifically designed for price comparison websites, with different cover levels and features to the Direct Line motor insurance offering available to customers who purchase their cover directly from the insurer.

Direct Line is increasing the visibility of its products and making it even more convenient for customers to buy insurance that meets their specific needs through their preferred method of purchase.

Adam Winslow, Chief Executive Officer of Direct Line Group, commented: “We are thrilled to launch Direct Line branded insurance products on price comparison websites, reinforcing our ambition to be the insurer of choice for customers. This marks a new chapter in our mission to make insurance simple and accessible for everyone.

Our presence on these platforms, alongside our powerful direct sales offering, will enable us to reach even more customers as we deliver the trusted protection and service that Direct Line is renowned for.

Putting our strongest brand, Direct Line, on price comparison websites where we know there is a receptive audience will see Direct Line shaking up the motor insurance market once again.”

ENDS

Notes to Editors:

• Products to be available in due course.
• The Motor product suite on price comparison websites will be distinct to the insurance products available when purchased direct, with different levels of cover and features.
• This announcement relates strictly to Motor insurance products.
• Price comparison websites are visited by 90 per cent of consumers when deciding on their insurance.

For further information, please contact:

Roger Lowry

Director of Corporate Affairs

Direct Line Group

Mob: 07881 553155

Email: Roger.Lowry@directlinegroup.co.uk

Ewan Robertson

Interim Head of Corporate Communications

Direct Line Group

Mob: 07779718865

Email: Ewan.Robertson@directlinegroup.co.uk

Direct Line Insurance Group plc

Direct Line Group (DLG) is one of the UK’s leading insurance companies. The Group’s vision is to create a world where insurance is personal, inclusive and a force for good. Through its well-known brands which include Direct Line, Churchill, Privilege, Darwin, Direct Line for Business and Green Flag, DLG helps people to carry on with their lives, giving them peace of mind now and in the future. Its brands offer a wide range of general insurance products across motor, home, commercial, travel, pet and rescue, both direct to customers and through price comparison websites and it underwrites insurance products distributed by its third-party partners. The Group believes that by embracing sustainable practices it creates a better corporate culture able to provide more reliable products and bring long-term rewards for its customers, people and shareholders.