- Direct Line Group’s motor business Darwin1 reaches 250,000 customer milestone.
- Darwin’s growth aligns to the Group’s broader strategy to restore margins and improve profitability in motor.
- Customer centricity and tech innovation are the key drivers to success.
Darwin, owned by the Direct Line Group, has reached a key milestone, in line with expectations to welcome its 250,000th customer.
Created in 2019 with the aim of doing motor insurance differently, Darwin has increased its market share to c.2% and aligns with Direct Line Group’s broader strategy to restore margins and improve profitability in motor.
Darwin’s business model uses new technology, data and machine learning models to provide good value Motor Insurance to customers on Price Comparison Websites ("PCWs").
Earlier this year the team launched two new products, Darwin Gold2 and Darwin Platinum3 that offer all the benefits of its standard cover, plus added options for greater protection and a little extra peace of mind.
The company has seen further success with customers leaving positive reviews on Trustpilot4, and is rated ‘Excellent' with 80% of the c.20,000 reviews giving Darwin 5 stars.
Chris Ray, who leads the Darwin retail business puts the success down to the team’s relentless focus on its customers. He explains:
“I’m extremely proud of everyone who’s made this happen. The secret to Darwin’s success is our relentless focus on customers and how we constantly review customer feedback to understand how we can do things better. We are continually making improvements to processes which enhance the customer journey to make things easier for customers and provide an even more positive experience.”
Darwin insurance is run by a small end-to-end team of c.50 people who are continuously looking to innovate. The ‘start-up’ culture lends itself to a test, learn and adapt model and allows everyone in the team to contribute.
To find out more about Darwin, click here: https://www.darwin-insurance.com/
ENDS
Notes for editors:
1 Darwin is underwritten by U K Insurance Limited and administered by IG04 Limited
2&3:
| Darwin Our standard cover, with all the original features you'd expect | Darwin Gold All the benefits of our Standard cover, plus added options for greater protection | Darwin Platinum All the benefits of our Gold cover, with a little extra peace of mind | |||
| Windscreen cover | ✓ | Windscreen cover | ✓ | Windscreen cover | ✓ |
| Courtesy car | ✓ | Courtesy car | ✓ | Courtesy car | ✓ |
| Personal belongings cover (max) | £250 | Personal belongings cover (max) | £500 | Personal belongings cover (max) | £750 |
| Legal helpline | X | Legal helpline | ✓ | Legal helpline | ✓ |
| Motor Legal Protection | X | Motor Legal Protection | ✓ | Motor Legal Protection | ✓ |
| Breakdown Cover | X | Breakdown Cover | X | Breakdown Cover | ✓ |
4. Darwin Insurance Reviews | Read Customer Service Reviews of darwin-insurance.com (trustpilot.com)
For more information please contact:
Jade Trimbee
Senior Manager
Direct Line Group
Tel: 01372 839 452
Mobile: 07825 315 931
Notes to editors:
- We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
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