Direct Line Group, (DLG), one of Britain’s leading general insurance providers, has announced it will be moving into a new contemporary office in the City of London. After 35 years based in Bromley, Riverbank House will become the Group’s new home in summer 2023. The Group will retain a smaller office in Bromley. The Group also has other offices including Glasgow, Leeds, Doncaster, Birmingham and Bristol.
The move to hybrid working, with colleagues able to divide their time between working at home and in office, was the impetus for the office hunt that began in 2022. To maximise the effectiveness of time in the office the Group sought a location that was easily accessible and where it could create a purpose-built environment to support greater collaboration and innovation.
Vicky Wallis, Chief People Officer at Direct Line Group said,
“When our people come into the office it’s to meet and connect – and we need an environment that facilitates this. Riverbank House will offer colleagues a space that energises, inspires and is specifically designed to bring people together to do their best work for our customers.
“Our people have been involved from the start to ensure it meets the needs of how they work today and aim to work in the future as well as making sure it reflects our amazing culture. And its central location with multiple transport links will allow us to attract talent from a broader geographical area.”
Riverbank House will feature a variety of different spaces for working and collaboration – with great technology and the ability to configure spaces for maximum flexibility including an amphitheatre providing an in-house events space.
It will include a new dedicated customer lab with specialist technology where customers will be invited to take part in user research to help develop new products and identify ways to improve customer service and online experiences.
The Group has worked to make the environment as inclusive as possible, with accessibility built in by design as well as a prayer room with washing facilities, a nursing room, and a chill out room to support neurodiverse colleagues.
Churchill Court, which has been home to Direct Line Group since 1988, will have a second life as the new headquarters of Bromley Council, with contract negotiations reaching their final stages. The Group will be leasing back and fitting out a space within the building for its Bromley office.
END
For more information please contact:
Jade Trimbee
Senior Manager
Direct Line Group
Mobile: 07825 315 931
Notes to editors:
- We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
- We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
- Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
- As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
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