Direct Line news

Direct Line Group launches innovative skills training to help future proof its business

Recognising the importance of employer investment in skills and actively responding to the growing skills gap, Direct Line Group, one of the UK’s largest insurance providers, have partnered with tech company Multiverse1, the leaders in professional apprenticeships, to develop a range of tech and data training programmes.  The new range of innovative training programmes will equip both newly recruits and existing employees with the critical skills needed for the jobs of the future setting them up to succeed in a digitalised world. 

The Customer Service and Data Apprenticeship will teach data literacy and will help apprentices become highly effective consumers of data, building the skills and knowledge to improve decision making and customer outcomes.

Sitting under the Groups technology division, the Software Engineering Apprenticeship will provide apprentices with a hands-on experience of building, developing, testing and deploying full stack applications that will ultimately deliver better customer experiences.

Designed to deliver real impact, the programmes will see a diverse set of people get together to learn the technical and people skills needed to thrive in a competitive yet rewarding industry.

Jessie Burrows, Managing Director of customer, sales, service and claims at Direct Line Group said.

“We’re really excited to launch our new training programmes which will help our people develop the vital skills needed to serve our increasingly tech savvy customers.  The world around us is changing, which is why we have to adapt as a business and make sure our people are equipped for the future. Delivering brilliantly for our customers every day is the driving force behind our strategy. So investing in customer focussed skills-based learning is fundamental to our success, whilst opening up future career opportunities for employees.”

Euan Blair, CEO of Multiverse, said:

"Data and software engineering are two of the most in-demand skills today, and we know they will be essential for the jobs of the future. By offering their teams training in these areas, Direct Line Group is supporting their career growth with future-proofed skills. The company is also enhancing its own capabilities and building the industry's future leaders in-house.

"Apprenticeships are simply the best way to develop these skills, providing individuals with both high levels of expertise and the qualifications that are gained through applied learning, on the job."

Embedding data into everyday thinking is integral to the Group’s strategy. Alongside these two apprenticeships, Direct Line Group also recently launched an internal Data Academy that provides an eLearning portal for all employees to learn new data skills. It also helps connect employees with Mentors and hosts data specific events for continued learning.

In their mission to make Direct Line Group a truly customer centric and data driven business, 80 colleagues from across the company, including people from HR, Counter Fraud and Marketing have joined a data apprenticeship to enhance the data capability in their business area, with additional cohorts being launched each quarter.

Jessie Burrows continued, “We recognise that to succeed in a fast-evolving industry, we need to invest in the digital and data skills that are so vital for future success. This programme has been specifically built for us and we are confident that our learners will feel engaged, connected and supported, while building solid foundations for a prosperous career.”

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Notes for editors:

1 Multiverse recently announced the closing of a $220 million Series D funding round to be invested back into its programmes and technology, now trains over 8,000 tech, leadership and digital apprentices. They received ‘Outstanding’ in every category from Ofsted, the only provider of their size and sector that can claim this accolade.

To find out more about roles at Direct Line Group, click here

To find out more about Customer Service roles, click here

For more information please contact:

Jade Trimbee

Senior Manager

Direct Line Group

Tel: 01372 839 452

Mobile: 07825 315 931

 Email: jade.trimbee@directlinegroup.co.uk

Direct Line Insurance Group plc

Direct Line Group (DLG) is one of the UK’s leading insurance companies. The Group’s vision is to create a world where insurance is personal, inclusive and a force for good. Through its well-known brands which include Direct Line, Churchill, Privilege, Darwin, NIG, Direct Line for Business and Green Flag, DLG helps people to carry on with their lives, giving them peace of mind now and in the future. Its brands offer a wide range of general insurance products across motor, home, commercial, travel, pet and rescue, both direct to customers and through price comparison websites and it underwrites insurance products distributed by its third-party partners. The Group believes that by embracing sustainable practices it creates a better corporate culture able to provide more reliable products and bring long-term rewards for its customers, people and shareholders.

Notes to editors:

  • We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
  • We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
  • We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
  • Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
  • As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
  • For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
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