Direct Line news

Direct Line offers zoom EV benefits bundle to new EV customers

Direct Line Group has agreed a partnership with Zoom EV, a company that simplifies the switch to electric vehicles for users, to offer the Zoom EV Benefits Bundle to new customers on the Direct Line brand.

Zoom EV’s benefits package includes discounted access to industry-leading public charging networks, smart home charging units, EV home energy tariffs and nationwide parking.

EV owners insuring their vehicle with Direct Line will receive a free 12 month subscription to the Zoom EV package which includes discounted home charger installation from EO or BP Pulse, discounted public charging through Osprey Charging and discounted home energy tariffs through OVO Energy.

This is the first time a bundle such a this is being offered through an insurance partner and is part of Direct Line’s wider effort to make the transition to electric easier for customers.

Ian Exworth , Director of Emerging & Specialist Markets Actions said:
“As one of the largest motor insurers in the UK we are committed to playing our part in tackling climate change and supporting our customers to go green. That is why I am delighted that Direct Line Group has partnered with Zoom EV on this electric vehicle offer designed to make electric easy for customers. The partnership is the perfect opportunity for us to use our expertise, skills and our Direct Line Brand to help inspire people to make the switch with confidence.”


Greg Fairbotham, CEO at Zoom EV, added: "Direct Line is a household name and our partnership with them will build further confidence with UK consumers as we transition to a less polluting electric-led future for our roads.

“We are still at the start of the EV revolution in the UK and some buyers need the reassurance our bundle provides before making the decision to go electric. With more manufactures responding to customer demands and environmental concerns never higher on people’s agendas, there are fewer barriers to EV ownership than ever before.”

For more information contact Zoom EV at membersupport@zoom-ev.com

ENDS

For media information relating to Zoom EV please contact:

Stephen Sanders, Emily Hume or Chloe Banks at PR Agency One

0161 871 914

Email zoomev@pragencyone.co.uk
 

Notes to editors:

  • We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
  • We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
  • We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
  • Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
  • As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
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