Direct Line Group has published its Creating a diverse business and improving Black Inclusion Report, highlighting the progress that they have made to increase Black inclusion within the business and wider society. This report is part of Direct Line Group’s initiatives to promote diversity and inclusion, which include the introduction of new recruitment principles and setting targets to increase Black representation in leadership.
The report also announces Direct Line Group’s decision to calculate and publish its ethnicity pay gap from 2022. Whilst there is no legal requirement for companies to publish this information, Direct Line Group has chosen to do this to be transparent and better understand where to focus future diversity and inclusion initiatives.
Vicky Wallis, Chief People Officer at Direct Line Group said:
“We’re committed to building a diverse and inclusive business – where our workforce is representative of society, where our people feel free to be themselves and succeed in their careers and where we make a positive impact in our communities.
We do this first and foremost as it’s the right thing to do but it’s also key to our success in a competitive market as it leads to more innovation, greater adaptability and better decision making. This report shows that, although there is still much more to do, we are moving in the right direction.
Our work over the last eighteen months has given us insight and food for thought about the ways that we can continue to support our Black colleagues and make DLG a place where everyone can bring all of themselves to work.
The decision to report our ethnicity pay gap from next year is key to maintaining transparency both internally and externally to evidence that our actions match our words.”
To read the full report, click here.
For more information contact:
Nicole Boahene-Asomah
Corporate Communications Executive
Mobile: 07385480684
Email: nicole.boahene-asomah@directlinegroup.co.uk
Direct Line Insurance Group plc
Direct Line Group (DLG) is one of the UK’s leading insurance companies. The Group’s vision is to create a world where insurance is personal, inclusive and a force for good. Through its well-known brands which include Direct Line, Churchill, Privilege, Darwin, NIG, Direct Line for Business and Green Flag, DLG helps people to carry on with their lives, giving them peace of mind now and in the future. Its brands offer a wide range of general insurance products across motor, home, commercial, travel, pet and rescue, both direct to customers and through price comparison websites and it underwrites insurance products distributed by its third party partners. The Group believes that by embracing sustainable practices it creates a better corporate culture able to provide more reliable products and bring long-term rewards for its customers, people and shareholders.
Notes to editors:
- We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
- We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
- Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
- As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
- For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
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