Direct Line Group has announced that Ash Jokhoo will be joining the company as Chief Information Officer and will be a member of the Group’s Executive Committee, subject to regulatory approval.
Ash is joining DLG from Virgin Atlantic Limited where he was Chief Data and Information Officer with responsibility for all technology transformation for Virgin Atlantic Airways and Virgin Holidays globally. Prior to Virgin Atlantic he was Chief Information Officer for the UK and Ireland for Centrica and has also held senior roles at Talk Talk and BT.
Welcoming the appointment Penny James, Chief Executive Officer, Direct Line Group said, “I am delighted to be welcoming Ash Jokhoo to Direct Line Group. His strong track record in devising and executing transformational strategies plus his passion for delivering customers the best possible user experience made him the ideal choice for us. Building on the foundations laid by our successful technology transformation programme of the last two years, he will play a lead role in our journey to becoming an increasingly agile company, underpinned by customer focused products and technology that are digitally enabled.”
Ash Jokhoo commented, “It’s great to be joining an organisation that has truly put technology and data at the heart of its vision for the future. I’m so excited to get to work with the all the teams across the Group, accelerating the digital future for our customers.”
ENDS
Notes for editors:
Ash Jokhoo will take up post on the 15 November 2021.
About Direct Line Insurance Group plc
Direct Line Group (DLG) is one of the UK’s leading insurance companies. The Group’s vision is to create a world where insurance is personal, inclusive and a force for good. Through its well-known brands which include Direct Line, Churchill, Privilege, Darwin, NIG, Direct Line for Business and Green Flag, DLG helps people to carry on with their lives, giving them peace of mind now and in the future. Its brands offer a wide range of general insurance products across motor, home, commercial, travel, pet and rescue, both direct to customers and through price comparison websites and it underwrites insurance products distributed by its third-party partners. The Group believes that by embracing sustainable practices it creates a better corporate culture able to provide more reliable products and bring long-term rewards for its customers, people and shareholders.
Direct Line Group:
Jade Trimbee
Corporate Communications Manager
Direct Line Group
Mob: 07825 315931
Notes to editors:
- We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
- We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
- Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
- As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
- For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
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