Direct Line Group have announced that they have committed themselves to the Race for Zero Campaign pledging to reduce its carbon emissions to contribute to the fight against global warming. A partner of the United Nations backed campaign ‘Race to Zero’, the Business Ambition for 1.5°C is a global call to action for companies and industry leaders to align themselves to taking the steps necessary to limit global warming to no more than 1.5°C above pre-industrial levels.
Last year, Direct Line Group pledged to become a carbon neutral company, using a three-step strategy to reduce its emissions beginning with becoming carbon neutral in 2020 by offsetting via high impact social projects. The company pledged to sign up to science-based targets by 2022.
Penny James, Chief Executive Officer at Direct Line Group, said:
“I’m proud to have signed the Business Ambition for 1.5°C on behalf of Direct Line Group, demonstrating our commitment to reducing our carbon footprint as part of our transformation programme to build an insurance company of the future. Our sustainability strategy is now embedded across the business with colleagues from every part of the group addressing what they can do to make a tangible difference. Rather than viewing this as a race to net-zero DLG is approaching it as a race to the top because there are huge environmental, operational and consumer benefits in reach.”
Notes for editors:
DLG produced its first TCFD report in 2020.
1. We procure 100% of our electricity from renewable sources, from wind, solar and hydro power generation.
2. We have reduced our direct emissions by 69% compared to the 2013 levels.
3. We divert 100% of our wastes from landfill.
4. We recycle 100% of the paper used in offices and Auto Services.
The Business Ambition for 1.5°C was formed in response to a recent report by the Intergovernmental Panel on Climate Change (IPCC), which warned that limiting global warming to 1.5°C was imperative to avoid irreversible damage to the planet.
For more information contact:
Nicole Boahene-Asomah
Corporate Communications Executive
Mobile: 07583860856
Email: nicole.boahene-asomah@directlinegroup.co.uk
Direct Line Insurance Group plc
Direct Line Group (DLG) is one of the UK’s leading insurance companies. The Group’s vision is to create a world where insurance is personal, inclusive and a force for good. Through its well-known brands which include Direct Line, Churchill, Privilege, Darwin, NIG, Direct Line for Business and Green Flag, DLG helps people to carry on with their lives, giving them peace of mind now and in the future. Its brands offer a wide range of general insurance products across motor, home, commercial, travel, pet and rescue, both direct to customers and through price comparison websites and it underwrites insurance products distributed by its third party partners. The Group believes that by embracing sustainable practices it creates a better corporate culture able to provide more reliable products and bring long-term rewards for its customers, people and shareholders.
Notes to editors:
- We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
- We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
- Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
- As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
- For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
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