Direct Line Group responds to the FCA's general insurance pricing practices final policy statement

Direct Line Group responds to the FCA’s General Insurance Pricing Practices Final Policy Statement

Direct Line Group responds to the FCA’s General Insurance Pricing Practices Final Policy Statement which sets out remedies seeking to improve outcomes for long-standing customers.

Penny James, CEO, Direct Line Group commented: “We welcome today’s Final Policy Statement as it provides certainty for the industry and we will now work through the detail in advance of the reforms coming in next January. We always said that we believe our brands, customer service and diversification mean we can thrive on any genuinely level playing field and this statement delivers that.

"We have been preparing for the reforms and feel confident the actions we have already taken for long-standing customers mean that we are both ready and well positioned.

"Our business model is underpinned by our technology transformation which is giving more customers the convenience of interacting with us digitally in a way that suits them. It will also enable greater capability to deliver tailored propositions with market leading efficiency and pricing.

"To earn customer loyalty today you’ve got to provide a quality insurance experience from the moment people consider buying a policy, through the way their cover is managed, and give them peace of mind when making a claim. 

"The Group has fundamental strengths in these areas meaning we are well placed to win in the new market and continue our journey of building an insurance company of the future.”

ENDS

For more information please contact:

Jade Trimbee
Senior Manager
Direct Line Group
Tel: 01372 839 452
Mobile: 07825 315 931
Email: jade.trimbee@directlinegroup.co.uk

Direct Line Insurance Group plc

Direct Line Group (DLG) is one of the UK’s leading insurance companies. The Group’s vision is to create a world where insurance is personal, inclusive and a force for good. Through its well-known brands which include Direct Line, Churchill, Privilege, Darwin, NIG, Direct Line for Business and Green Flag, DLG helps people to carry on with their lives, giving them peace of mind now and in the future. Its brands offer a wide range of general insurance products across motor, home, commercial, travel, pet and rescue, both direct to customers and through price comparison websites and it underwrites insurance products distributed by its third party partners. The Group believes that by embracing sustainable practices it creates a better corporate culture able to provide more reliable products and bring long-term rewards for its customers, people and shareholders.