Direct Line news

Being a force for good

When we set out our vision in November last year, we talked about building a world where insurance is personal, inclusive and a force for good. At that time, we couldn’t have anticipated the current extraordinary situation and now – more than ever – it’s essential we live up to that ambition and play our part in supporting the communities we serve and give back.

That’s why we’ve launched the DLG Community Fund - £3.5million which we’ll use to support the communities where our largest sites are based, and several national charities to represent our DLG Auto Services repair centres and smaller sites. We’ve been working with local councils and leaders to identify charities that are supporting vulnerable people who are struggling during this difficult time. We’ve also looked for those national charities that work on a very local level so we can build strong ties with local communities.

Mark Evans, who leads our Society sustainability pillar, said: “First and foremost we are a people business that really cares about the communities we live and work in. In challenging times we all need to play our part in helping those people made most vulnerable by the pandemic so we want to ensure the DLG Community Fund is used where it is most needed and can have the biggest impact.

“We’ve therefore chosen to support charities that are dealing with the big issues of the moment - families struggling to afford food or pay their bills, people on the edge of society with no income or resources; children and older people who are feeling isolated; and helping people with their mental health and wellbeing. This means we can deliver real and immediate support to people who desperately need it.”

We will be updating the Covid-19 hub over the coming weeks with details of how the fund is being spent. To keep updated

Click here to read a message from our CEO, Penny James. 

Notes to editors:

  • We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
  • We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
  • We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
  • Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
  • As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
  • For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
  • The Aviva newsroom at www.aviva.com/newsroom includes links to our spokespeople images, podcasts, research reports and our news release archive. Sign up to get the latest news from Aviva by email.
  • You can follow us on:
  • For the latest corporate films from around our business, subscribe to our YouTube channel: www.youtube.com/aviva

      More from our Newsroom