Direct Line Group, one of the UK’s leading motor, home and small business insurers have partnered with Europe’s largest car-subscription service Drover to insure its consumer vehicle base.
The unique, first of it’s kind strategic partnership sees NIG’s fleet insurance policy integrated with Drover’s online booking process so that Drover’s customers are insured when taking out a subscription on a vehicle. This means drivers benefit from DLG’s award-winning service.
The new deal means Drover customers will pay a highly customised price for their all-inclusive subscription, based on a number of factors, including Drover’s propriety machine learning technology developed in-house, helping many to save money. The process of adding and removing cars to the policy works through Drover’s online platform, saving time and money on admin when compared to traditional insurance or car leasing products.
Drover, founded in the UK in 2015, offers consumers and private hire drivers an all-inclusive car subscription service. A subscription provides exclusive use of a car with insurance, maintenance, breakdown cover and more all included under one convenient monthly payment. The company, which advocates usership over ownership, has raised £7.5 million in funding to date, while forming partnerships with manufacturers including BMW, Volkswagen and Toyota.
Direct Line Group have multiple brands, products and distribution channels. These enable their customers to choose the right cover to protect their cars, homes, holidays, businesses and pets.
Rebeca Clapham, Head of UK Business Insurance solutions said “We’re really excited about working in Partnership with Drover. We love their fresh-thinking approach to accessing a vehicle and are thrilled to be part of this unique customer proposition!”
Rob Prager, Head of Insurance & Risk at Drover, said: “We’re absolutely thrilled to have partnered with Direct Line Group who are a market leading trailblazer for insurance in the UK. Their pedigree for developing innovative motor insurance products makes them the very best possible insurance partner as we scale to new heights. The product we have jointly developed takes the very best learnings from commercial and personal lines worlds and leverages DLG’s renowned capabilities across pricing, underwriting and claims. In keeping with our ‘Cars Made Easy’ ethos, we can now offer our subscribers even more value and flexibility than they’ve ever had before.”
ENDS
Notes to Editors
About Direct Line Group
Direct Line Group is headquartered in Bromley. Through its number of well known brands the Group offers a wide range of general insurance products to consumers. These brands include Direct Line, Churchill and Privilege. The Group also provides insurance services for third parties through its partnerships division, Direct Line Group Partnerships. In the commercial sector, the Group's NIG and Direct Line for Business operations offer insurance products for businesses distributed through brokers or direct, respectively.
About Drover
Drover is a mobility-as-a-service platform founded in 2015, offering flexible car subscriptions for an all-in-one monthly payment. Subscribing is their smarter alternative to leasing and buying.
Drover began life as a service to provide Uber drivers with fast and flexible car subscriptions to help them get working faster. After two years of great results in the taxi space, they subsequently launched their consumer product in Q1 2018. Drover's goal? To make getting your new car as easy and enjoyable as possible. Their sign-up process is completely online and they can have a car delivered in 48 hours. Simply choose a subscription term from 1-12 months, pay the flat monthly fee and Drover handles the insurance, maintenance, servicing and tax.
Drover currently operates in the UK, with offices in London, Lisbon & Bucharest.
Notes to editors:
- We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
- We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
- Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
- As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
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