Direct Line Group have been announced as the 3rd best big company to work for in the U.K and have been awarded with a 2 Star accreditation. This is the second-highest accreditation available and awarded to organisations that demonstrate an “outstanding” commitment to workplace engagement.
The Best Companies survey asks employees to feedback on a range of categories including leadership, wellbeing, personal growth and getting a fair deal. The feedback provided by Direct Line Group employees tells a similar story to the internal engagement survey we carry out each year and showed that in 2018 92% of employees were proud to work for the company and 87% told others that Direct Line Group is a great place to work.
Paul Geddes, CEO at Direct Line Group said
"We are delighted that following our debut to the list this year, we have been successful in reaching number 3, ahead of hundreds of companies who entered. This is a testament to our people and the diverse and inclusive culture we have created. One of our employee values is to bring all of yourself to work and we are always striving to find ways to make this possible. In 2018 we trained up and introduced mental health first aiders on every floor of every building, implemented a company-wide minimum base salary that is 18% higher than the Government’s National Minimum wage and designed a set of new policies that offer all our people, whether they are mothers, fathers, grandparents, carers or those looking to pursue a new challenge, the flexibility and support to do the things that matter to them outside of work.”
Jonathan Austin, CEO & Founder of Best Companies said
“I would like to congratulate Direct Line Group on your achievement. Best Companies have been producing the Accreditation standard since 2006 to acknowledge excellence in the workplace. Organisations like Direct Line Group have continued to focus on their employees and have been rewarded with an engaged workforce who tell us that this is a best company to work for.”
ENDS
For more information please contact:
Ani Cara
External Affairs Executive
Direct Line Group
External: 01651 833 704
Internal: 3433704
Email: ani.cara@directlinegroup.co.uk
Direct Line Insurance Group plc
Direct Line Group is headquartered in Bromley. Through its number of well-known brands the Group offers a wide range of general insurance products to consumers. These brands include Direct Line, Churchill and Privilege. The Group also provides insurance services for third parties through its partnerships division, Direct Line Group Partnerships. In the commercial sector, the Group's NIG and Direct Line for Business operations offer insurance products for businesses distributed through brokers or direct, respectively.
Notes to editors:
- We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
- We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
- Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
- As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
- For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
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