Direct Line Group is delighted to announce that it has signed up to the Women in Finance Charter.
The Charter is a commitment by HM Treasury and signatory firms to work together to build a more balanced and fair industry. It reflects the Government’s, as well as our aspiration, to see gender balance at all levels across financial services firms.
Our pledge to the Charter is a welcomed addition to the other initiatives already happening across the business. This gives us another opportunity to support and promote diversity and inclusion within our organisation and keeps us well positioned as the insurer that can protect an ever-changing Britain.
Paul Geddes, CEO, Direct Line Group, commented:
“Direct Line Group is a firm believer that having a diverse organisation is intrinsically linked to greater productivity and performance, increased innovation as well as better customer understanding. However, we also recognise that further engagement and action is needed across financial services if we are truly going to change the status quo.
“The Women Finance Charter is a great mechanism to move diversity and inclusion up the boardroom agenda and we are very proud to be working alongside Government and the wider sector to drive this initiative forward."
-ends-
For further information please contact:
Jennifer Thomas
Head of Financial Communications
Tel: +44 (0)1651 831686
About Direct Line Group
Direct Line Group is headquartered in Bromley. Through its number of well known brands the Group offers a wide range of general insurance products to consumers. These brands include Direct Line, Churchill and Privilege. The Group also provides insurance services for third parties through its partnerships division, Brand Partners. In the commercial sector, the Group's NIG and Direct Line for Business operations offer insurance products for businesses distributed through brokers or direct, respectively.
Notes to editors:
- We are the UK's only diversified insurer and we operate in the UK, Ireland and Canada. We also have international investments in India and China.
- We help our 25.3 million customers make the most out of life, plan for the future, and have the confidence that if things go wrong we’ll be there to put it right.
- We have been taking care of people for more than 325 years, in line with our purpose of being ‘with you today, for a better tomorrow’. In 2025, we paid £31.9 billion in claims and benefits to our customers.
- Aviva is a Living Wage, Living Pension and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/about-us/our-people/
- As at 30 June 2026, total Group assets under management at Aviva Group were £479 billion and our estimated Solvency II shareholder capital surplus was £6.8 billion. Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index.
- For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us
- The Aviva newsroom at www.aviva.com/newsroom includes links to our spokespeople images, podcasts, research reports and our news release archive. Sign up to get the latest news from Aviva by email.
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