Aviva Global Risk Management Solutions has introduced advanced AI motion analysis as part of its client offering, helping businesses identify musculoskeletal issues before they lead to injury.
Developed in partnership with health, safety and ergonomics specialists Cardinus Risk Management, the service gives Aviva clients access to 3MotionAi an advanced AI motion analysis platform. Originally developed for sports performance, the technology has evolved into a tool for identifying and managing musculoskeletal risks.
Musculoskeletal disorders (MSDs) remain one of the UK's most significant workplace health challenges. According to the Health and Safety Executive, 511,000 workers experienced work-related MSDs in 2024/25, (including both new and long-standing cases) resulting in 7.1 million working days lost. [1]
The new service provides Aviva's Risk Management Solutions Consultants with the capabilities to help businesses better understand how tasks are performed and where employees may be exposed to strain or injury. Using video footage, 3MotionAi analyses factors such as posture, movement, repetition, force and duration to identify risks that may not always be detected through conventional assessments.
By delivering real-time, evidence-based insights into workplace activities, the technology helps organisations focus their efforts where they'll have the greatest impact..
Gill Milner, Head of Risk Management Solutions, Casualty Classes, at Aviva, said:
“Many musculoskeletal risks aren't immediately obvious. In our pilots we've already seen 3Motion identify higher-risk activities that had previously been considered low risk, helping clients take targeted action before injuries occur.
“By delivering real-time, evidence-based insights into workplace activities, the technology helps organisations focus their efforts where they'll have the greatest impact, supporting safer workplaces, healthier employees and stronger business performance.”
Jon Abbott, Director at Cardinus Risk Management, said:
“We've been delighted to build on our long-standing relationship with Aviva to harness the power of AI in helping organisations keep their people healthy, safe and in work. By combining Cardinus' expertise in ergonomics and workplace health with Aviva's commitment to supporting customers, we've developed an intelligent solution that identifies musculoskeletal risks earlier, enabling timely interventions before they become more serious. Ultimately, this is about preventing avoidable injuries, reducing their impact on individuals and organisations, and helping people remain healthy, productive and in work.”
-ends-
References:
1. Health and Safety Executive: Health and Safety Statistics 2025 [↑]
Enquiries:
Beth Meyer
General Insurance - Commercial Lines
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Phone
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+44 (0) 7350 398 996
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Email
Heleana Greeves
Group Financial and Corporate Communications
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Phone
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+44 (0) 7392 138 791
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Email
Notes to editors:
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