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Adam Winslow appointed CEO of Aviva UK & Ireland General Insurance

Aviva announces today that Adam Winslow is appointed as CEO, UK & Ireland General Insurance, with immediate effect*.

Adam was most recently CEO of Aviva’s international businesses responsible for overseeing Aviva’s successful strategic divestment programme.  In his new role, he will continue to report to Aviva Group CEO Amanda Blanc and be a member of Aviva’s Group Executive Committee. Adam replaces Colm Holmes who is leaving Aviva for an external opportunity.

Adam has over 20 years’ experience in the general and life insurance industry, including roles at AIG and Allianz. Adam brings senior management experience in personal and commercial lines, across operations and broker relationships. Earlier in his career, Adam was Director of Partnerships and Director of Retail at Aviva, responsible for running some of Aviva’s most significant general insurance partnerships.

Commenting on the appointment, Amanda Blanc, Group Chief Executive Officer, said:

“Aviva is a market leader in General Insurance in the UK & Ireland, with significant ambitions for growth as we transform the performance of our core businesses following the reshaping of the Group.

“Adam’s talent and capability have been amply demonstrated in his leadership of our successful programme of eight divestments over the past eight months. Having now concluded the strategic refocusing of our portfolio, I am delighted to appoint him to this pivotal role, and his next challenge in Aviva.”

Adam Winslow, CEO, UK & Ireland General Insurance, said:

“The General Insurance business in the UK and Ireland is an area of huge strength for Aviva, but also a business with exciting growth potential that I want to help realise. I’m looking forward to getting after that growth, working closely with our important broker partners, and supporting the delivery of our strategy.”


*subject to regulatory approval

Adam joined Aviva in January 2021, bringing two decades of experience in international life and general insurance. He was most recently responsible for Aviva’s general insurance and life insurance businesses in continental Europe and Asia. Adam brings senior management experience in personal and commercial lines, across operations, P&L and broker relationships, including leading UK commercial lines distribution at AIG . Earlier in his career, Adam was Director of Partnerships and Director of Retail at Aviva, responsible for running some of Aviva’s most significant general insurance partnerships.

Outside Aviva, Adam was previously Chief Executive Officer, Global Life Insurance at AIG.  Earlier in his career, Adam worked in Cape Town, South Africa overseeing a large business process outsourcing contact centre. He began his career in Paris with Allianz Asset Management.



Diane Mangan                                                                                                               
+44 (0)7800 691714

Liz Kennett                                                                                                                      
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Jakub Rosochowski                                                                                                   
+44 (0)7385 382 206

Notes to editors:

  • For information on how Aviva is helping our people, customers and communities impacted by COVID-19 visit: www.aviva.com/covid-19-our-response/
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