UK: Christmas grows up at 37 years old for Generation Rent

As UK families prepare to welcome loved-ones into their homes on Christmas Day, two-fifths (41%) of Generation Rent (25-34 years olds) are yet to host their first Christmas, and don’t think they’ll be in a position to until they’re at least thirty-seven years old, according to new research* from home insurer Aviva.

  • 41% of Generation Rent (25-34 years old) has not hosted Christmas
  • 70% of over fifty-five year olds had hosted Christmas by the time they were 35
  • 29% of 30-40 year olds are expecting a Christmas stocking

As UK families prepare to welcome loved-ones into their homes on Christmas Day, two-fifths (41%) of Generation Rent (25-34 years olds) are yet to host their first Christmas, and don’t think they’ll be in a position to until they’re at least thirty-seven  years old, according to new research* from home insurer Aviva.

With record number of young adults living at home**, many are putting off playing host until they move in with a partner (15%), have a family of their own (15%) or  have their own place (14%). Whereas over two-thirds (70%) of the previous generation (aged 55+) had hosted their own festivities before the age of thirty-five.

Parents attempt to keep alive the magic of Christmas for their children long after they’ve become adults, with:

  • almost a third (29%) of todays 30-40 year olds expecting a Christmas stocking
  • a fifth (20%) of all adults still getting a selection box
  • and one in ten (13%) receiving presents labelled ‘from Santa’

Over half (52%) of all those who have hosted Christmas before said their first time was more stressful than expected, with the main problem being the lack of fridge space (25%) followed by the need for extra plates (21%), seating (19%), cutlery (16%), glassware (13%) and baking trays (13%).

With most people (80%) hosting their first Christmas with a partner, Christmas-clashes are commonplace. The customary festive fisticuffs are over how to cook Christmas dinner (10%), the other half not doing their fair share (9%) and who does the washing up (8%).

Party-planning expert, Polly Betton, said: “Hosting Christmas for the first time is a real milestone moment. It marks the transition into ‘proper’ grown up. The pressure to make it perfect can make it a pretty stressful experience. The key to a great day is preparation and planning; write a list, work out your timings and have most of it ready the day before - giving yourself more time to spend with the family, which is of course what makes Christmas truly magical.”

While most are planning to spend an average £436 on Christmas this year and the majority of that spent buying presents (£199), most say spending quality time with the family is what makes for a magical festive period (62%), followed by giving presents (55%) and eating Christmas dinner (52%).

Heather Smith, home insurance expert at Aviva, said: “Christmas is traditionally the worst day of the year, on average, for fire claims***. A combination of chaotic cooking, perfection-pressure, candles and tree lights can be devastating. If you’re hosting for the first time this year, a dry turkey is probably the least disastrous thing that can happen.”

Polly Betton’s Top Tips for hosting your first Christmas can be found here, on our website, www.aviva.co.uk.

- Ends -

If you are a journalist and would like further information, please contact:

Karen Butcher: H+K Strategies: 0207 413 3181: Karen.Butcher@hkstrategies.com                                                                      

Notes to editors:

*Aviva commissioned polling with OnePoll of 2,000 GB adults who celebrate Christmas online between 19 and 20 November 2014.
** 20-34 year olds: Office for National Statistics - Young adults living with parents, 2013 http://www.ons.gov.uk/ons/rel/family-demography/young-adults-living-with-parents/2013/index.html
*** 120% increase on the average day according to Aviva claims data, 01 January 2003 to 31 December 2013

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