Aviva NDB Insurance has launched an innovative scheme to recognize and reward the confidence and trust of loyal policyholders.
Aviva NDB Insurance has launched an innovative scheme to recognize and reward the confidence and trust of loyal policyholders. Aptly named "Aviva NDB Rewards for Life" the scheme has been carefully designed to enrich the lives of customers.
The first in the series was rolled out by offering 100 laptops to children of policyholders with policies in force for over five years. The children should have passed 'O' Level and be under 20 years of age. The laptops would undoubtedly inspire and help children in their academic and professional pursuits. Applications for the draw close on 30 November. Policyholders can obtain application forms from Aviva NDB Branch Offices, wealth planners or by calling the company’s call centre on 2310310.
One laptop will be awarded to each winning policyholder. Policyholders with more than one policy naturally stand a higher chance of winning the draw.
The gift of 100 laptops to policyholders will be a significant contribution to Sri Lanka’s fast emerging need to be IT-proficient. The latest figures reveal that Sri Lanka’s Internet usage has reached 20.8 per 1,000 persons according to the 2010 Central Bank Annual report. Furthermore, Department of Census and Statistics has revealed that over 16% are computer literate and over 37% are aware about computers. The picture has changed dramatically in eight years from what it was in 2004 when 90% of the population was not aware that the internet existed.
Explaining that more Aviva NDB Rewards for Life schemes are in the pipeline to benefit customers, very especially their children, Amal Perera, general manager, marketing and customer management, said: “Rewarding the loyalty of our customers with something of value that would inspire their children to achieve excellence is our way of demonstrating our appreciation in an innovative way.”
Managing director, Shah Rouf commented: “We are pleased to contribute to Sri Lanka’s entry into an IT-enabled age. Our reward scheme enriches our customer rapport with a gesture that has national relevance while adding significant and lasting value to their lives.”
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Media enquiries:
Nishanthi Gunewardene - Senior Executive, Integrated Marketing Communications
Telephone: 2310078
Notes to editors:
About Aviva
Aviva is the world’s sixth largest* insurance group, serving over 44.5 million customers across Europe, North America and Asia Pacific. Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of £47.1 billion and funds under management of £402 billion at 31 December 2010. Aviva is the largest insurance services provider in the UK and one of the leading providers of life and pensions products in Europe.
*based on gross worldwide premiums at 31 December 2010
About NDB Bank
NDB Group is one of the largest financial conglomerates in Sri Lanka, operating regionally in Maldives and Bangladesh. The Group offers project finance, corporate banking, SME lending, retail banking, investment banking, stock broking, wealth management and insurance solutions under one roof. NDB Bank has a AA (lka) rating by Fitch Ratings Lanka and is amongst the best in the industry reflecting the bank's strong financial profile in terms of its capital base, profitability and asset quality. NDB Bank is one of the highest capitalised private sector commercial banks in Sri Lanka.