Following the success of its Healthy Cheer brand campaign, Aviva UK Health today announces the launch of a new application that enables people to send their friends a virtual cheer to encourage and congratulate healthy efforts.
- Aviva launches new e-cheer application
Following the success of its Healthy Cheer brand campaign, Aviva UK Health today announces the launch of a new application that enables people to send their friends a virtual cheer to encourage and congratulate healthy efforts.
Accessed via the Aviva UK Facebook site (www.facebook.com/avivauk) the application has been designed to encourage thousands of people across the UK to recognise and reward their friends for taking steps to improve their health – however big or small.
Individuals simply complete a few details on the Facebook app and add their own message. A personalised "e-cheer" video is then sent their friends by e-mail. To encourage other people to engage with the app, the individual can choose to share their video and the application link across a range of social media.
Adam Beckett, director of sales and marketing, Aviva UK Health says: “At Aviva UK Health we understand the importance of leading a healthy lifestyle but recognise that sometimes it can be hard to keep our motivation up. Healthy Cheer let us connect with people on a personal level to celebrate their efforts and encourage them to keep going.
"Our new Healthy e-cheer’ takes this one step further. We’re encouraging the UK population to engage with each other to celebrate friends’ efforts to look after their health and wellbeing. Often, a few words of encouragement are all it takes to help people reach their goals.”
The "Healthy e-cheer" follows the successful launch of Aviva’s Healthy Cheer social media brand campaign in May. Healthy Cheer gave people the opportunity to recognise and celebrate their friends’ health-related achievements.
With a strong digital and social media component the Healthy Cheer campaign encouraged people across the UK to nominate their friends to receive a personalised message of encouragement from a team of Aviva cheerleaders.
The first "Healthy Cheers" took place in June. Videos of the events can be viewed on YouTube and the Aviva UK Facebook site (www.facebook.com/avivauk) (www.youtube.com/watch?v=u_XSn1fqi-g). Further videos will be added to the site over the next month.
To date, over 1,680 people have "liked" the campaign on Facebook and total post views exceeded 75,000 within the first month.
Aviva UK Health worked with integrated agency Teamspirit to create the campaign.
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If you are a journalist and would like further information, please contact:
Melissa Loughran: Aviva Press Office
01904 452791 / 07800 691947
melissa.loughran@aviva.co.uk
Notes to editors:
Aviva is the world’s sixth largest* insurance group. We provide more than 53 million customers with insurance, savings and investment products with total worldwide sales in 2010 of £47.1 billion**.
We are the UK’s largest insurer with 19 million customers and one in three households has a relationship with us. Our combination of life, health and general insurance, together with motoring services from RAC, is unique in its scale and breadth in the UK market. Customers can choose to buy our products through intermediaries, our corporate partners or from Aviva direct and we have become the partner of choice for many of the UK’s biggest organisations.
We are ranked as one of the UK’s top 10 most valuable brands and Aviva plc are in the top 10% of socially responsible companies globally in the Dow Jones Sustainability World Index. In 2010 we invested £4.3m into our communities in the UK, which included 1,500 Aviva volunteers giving 24,000 hours for good causes. In addition, our employees gave £600,000 through fundraising and donating. Read our corporate responsibility report at www.aviva.com/2010cr.
Aviva is working in partnership with Railway Children through the Aviva Street to School programme to get children living or working on UK streets back into everyday life. Find out more at www.aviva.co.uk/street-to-school.
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* based on gross worldwide premiums at 31 December 2009.
** at 31 December 2010.