Today Aviva Romania launches the first website for financial education set out to inform visitors about life insurance products, investments and pensions available on the Romanian market.
Today Aviva Romania launches the first website for financial education set out to inform visitors about life insurance products, investments and pensions available on the Romanian market.
Aviva Romania wants to be as close as possible to its clients to offer them the products and services they need, at the right moment, for which reason during the past few years it has undertaken a number of market researches to find out what Romanians are looking for in financial products. The results have shown that people become aware of the importance of a life insurance only after meeting a financial consultant.
- 27% of Romanians consider the Internet to be the most credible source for the purchase of a financial product or service.
- 33% of Romanians at one time or another have purchased a financial product or service without knowing all its characteristics; have neglected the contract and signed it without reading carefully all its provisions.
- 65% of Romanians consider that financial institutions are not transparent at the time when they are purchasing a financial product/service.
“These were some of the most relevant figures that made us determined to act – the potential clients are educated busy people who appreciate the fact that they can find information in a simple way, from a virtual consultant, with a few clicks of a mouse and that, if they are looking for more, they can choose to meet a financial consultant,” stated Mihai Popescu, CEO Aviva Romania.
“We have created this site non-branded because we are talking about life insurance in general, not about the Aviva products; we explain and detail concepts such as life insurance, children’s insurance, insurance with a saving component, mandatory private pensions - (Pylon 2) and optional private pensions (Pylon 3),” continued Mihai Popescu
The www.e-viata.ro site is a dynamic site, with a rich content, definitions, all explained in a simple everyday language. With the audio-video component the visitor can experience a face to face interaction with an insurance consultant, virtual on this occasion, who will explain in a very simple way terms which otherwise seem complicated. Browsing the site does not involve any commitment to buy a product, just getting informed.
The site has a questions and answers section, where visitors can register any questions they have to which they could not find answers on the site, and they will receive a prompt answer.
www.e-viata.ro is a website for people who do not have the time to meet a financial consultant, but would like to, people who want to find out details about life insurance and pensions, people who know these products are important to them and their families, but do not understand them in their entirety and need additional information.
“We aim at those who spend a great deal of time on the Internet, who like to be informed before purchasing something, the self-taught persons, for which reason the main method of promoting the site is through the internet; classical banner campaigns, and also a campaign in the social media. We already have a Facebook account and now will have a separate campaign page where there will always be new information and competitions for the fans,” concluded Mihai Popescu.
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For further information:
Lavinia Pavel – Tomi Tom (Aviva Romania PR Consultancy Agency)
Telephone: 0724 282 323
Email: lavinia.pavel@tomitom.ro
Notes for editors:
About the Aviva Group
Aviva is the oldest insurance group in the world and the largest in Great Britain, with a history dating back to 1696.
Today, the Aviva Group has 54,000 employees and 53 million clients in 28 countries world-wide*
The Group is European leader in life and pensions insurance, occupying top positions in the majority of the markets where it is operates.
Aviva has funds under management of over £379 billion, * which places Aviva in fifth position in the world insurance companies ranking.
Aviva Group Romania
Aviva Group Romania includes three companies: Aviva Life Insurance, Aviva Management Company for a Private Pension Fund, Aviva Investors Romania (acquired in November 2007).
About Aviva Life Insurance, Aviva Management Company for a Private Pension Fund
Aviva started its life insurance activity in Romania in 2000, holding currently a portfolio of over 50,000 clients (excluding credit life insurance) and has funds under management of £27 million. In 2007 Aviva has created a pensions company which deals with the management of the mandatory pensions fund Pensia Viva and which currently holds a portfolio of over 370,000 clients.
About Aviva Investors Romania
Aviva Investors Romania currently manages €10 million from eight mutual funds, of which five open, each based around a different type of investment: Aviva Investors (AI) Intercapital (a shares fund), AI XT Index (index fund), AI Capital Plus (a diversified fund), AI Orizont (a fixed -income – bonds – fund) and AI Tezaur (a monetary fund) as well as three closed investment funds: AI Everest, AI Leader, and AI Properties RO. Aviva Investors Romania is also prominent on the market as leader of private investment funds accounts. Aviva Investors Romania has shown throughout the years that it is one of the most dynamic and innovative managers in the market.
The company launched the first commission-free sales fund on the Romanian market (AI Tezaur) and the first bonds fund in Romania (AI Orizont).
Aviva Investors Romania is also proud to support the growing investment funds market in Romania.
* according to data recorded on 31 December 2009