As the work of the insurer is mainly based on human values, in its new global advertising campaign, Aviva, the world's sixth-largest insurance company, wanted to shine the spotlight on its customers, employees and partners.
As the work of the insurer is mainly based on human values, in its new global advertising campaign, Aviva, the world's sixth-largest insurance company, wanted to shine the spotlight on its customers, employees and partners. As well as the people that have been helped by the From Street to School programme, by displaying their pictures on large buildings in Paris, London, Warsaw and Singapore in October, followed by Delhi and Mumbai in November.
In France, the pictures are being displayed on the CNIT building in the La Défense district, the Paris Opera House and 107 Avenue Charles de Gaulle in Neuilly-sur-Seine.
As part of this first stage of the campaign, from 18 October, Aviva will be giving everyone the chance to have their photo projected onto a dedicated space in the six participating cities. To take part, simply upload your photo at www.lassuranceavotreimage.com or www.facebook.com/AvivaFrance. In France, the pictures will be projected onto a huge sphere in the main square of La Défense for one week.
For each photo selected, Aviva will donate €1 to From Street to School (250,000 photos are expected), a programme that primarily supports Save the Children with its work to get street kids into school. This initiative is part of Aviva's commitment to help 500,000 children worldwide fulfil their potential and raise public awareness about the large number of children living on the streets.
Details of the campaign:
Monuments participating in the "You are the big picture" campaign
- Paris
CNIT, La Défense
Opéra Garnier
107 Avenue Charles de Gaulle (Neuilly-sur-Seine) - London
Sea Containers House
The National Theatre
Saint Helen's Tower (City) - Warsaw
Intercontinental Hotel
WSIP
Millennium Plaza - Singapore
Central Mall, Clarke Quay
Place and date of the projections:
- Paris: 18 to 24 October on a giant sphere in the main square of La Défense
- London: 18 to 24 October at the National Theatre
- Singapore: 19 to 25 October: Central Mall, Clarke Quay
- Warsaw: 22 to 28 October: Palace of Culture
-ends-
For more information:
http://twitter.com/avivabigpic
Press contacts:
Estelle Joubert: +33 (0)1 7662 5786 – E-mail: estelle_joubert@aviva.fr
Karim Mokrane - +33 (0)1 7662 7685 – E-mail: karim_mokrane@aviva.fr
Valérie Dudoit (HDL Communication): +33 (0)1 5865 2016 – E-mail: vdudoit@hdlcom.com
Notes to editors:
About Aviva
Aviva is the world's sixth-largest insurance group*, with more than 53 million customers throughout Europe, North America and the Asia Pacific region. Aviva’s principal business activities are: life insurance and long-term savings, fund management and general insurance.
At 31 December 2009, Aviva had turnover of €51.3 billion, with €426 billion of assets under management. Aviva is the largest insurer in the UK and one of the main providers of life insurance and pension products in Europe. The Aviva media centre at www.aviva.com/media contains images and all the press releases and product information for the Aviva Group. Videos are available at www.aviva.com/media/b-roll-library/.
With more than 180 years’ experience in France, Aviva is among the top ten players in the insurance market. Aviva France has a solid and profitable multi-distribution model based on a comprehensive range of products, mainly intended for individuals and SMEs. Some 900 general agents, 1,800 branch staff, 400 life insurance advisers, almost 900 wealth management advisers (Union Financière de France) and more than 1,000 active partner brokers are on hand to serve 3 million customers every day.
Aviva has developed unique expertise in building effective partnerships for the benefit of its customers, particularly with AFER, the largest savings association in France, and the Crédit du Nord, Société Générale and Ford groups. Specialising in unit-linked products, Aviva is recognised for the excellent performance of its long-term funds, the quality and innovation of its products, and solid commitment to customers through its Good Advice approach.
Aviva France is a socially responsible company and has developed initiatives that include reducing and neutralising its CO2 emissions, supporting more than 250 projects to help children and the elderly through the Aviva Foundation, and implementing an acclaimed diversity policy.
The Aviva Group directly employs more than 4,700 staff in France. As at 31 December 2009, Aviva France reported consolidated sales of €6.7 billion and an IFRS-based net profit of €390 million. The company had €77.4 billion of assets under management as at 31 December 2009.
*Based on gross worldwide premiums at 31 December 2009.