In Turkey one person dies in a traffic accident every 55 minutes.
In Turkey one person dies in a traffic accident every 55 minutes.
The Aviva Insurance Social Responsibility Project on “Traffic” and “Saving Lives in Traffic”
Our principal aim is to increase sensitivity to this issue in the target group we are able to reach, and to raise awareness by underlining, through education, the causes of potential traffic accidents.
Our project target group
- Aviva Insurance personnel
- University students representing the youth of society.
Why Young People?
We have nurtured them and accord them the highest value…
Today and for our future…
According to World Health Organization data, traffic accidents are the number one cause of death for the 14-19 age group worldwide.
What do we plan to do within the scope of project activities?
90% of traffic accidents are caused by human error.
We aim to raise awareness in our target group by underlining, through education, the causes of potential traffic accidents.
How?
We will share training with our target groups on main issues such as:
- Safety belts
- Rear seat safety belts
- Drink driving
- Speeding
- Child passenger safety
- Using a mobile phone while driving
- Problems created by objects in the car interior
- Basic vehicle maintenance requirements.
Our plans
- To ensure that with regard to vehicle premium calculations, premium assessments for theft, fire and collision are made on the basis of the driver’s license points, MOBESE (Mobile Electronic Systems Integration) and EDS records.
- Theoretical and practical training for Aviva Insurance personnel.
- Training and activities organised for young people at university in Istanbul and other provinces yet to be decided.
- Training activities in collaboration with various foundations and associations in order to raise awareness, carried out by volunteer trainers from our own staff.
- Organising, together with traffic psychologists and municipalities, street activities directed toward pedestrians.
University Training Programme
- 14 May 2009 Yeditepe University (Istanbul)
15 May 2009 Fatih University (Istanbul)
22 May 2009 Anadolu University (Eskisehir)
29 May 2009 Haliç University (Istanbul)
*** Further dates for other universities will be added to the training programme as they are confirmed.
Our objective
We believe and are confident that our target group will learn proper behaviour and habits with respect to traffic and road safety...
Safety in Traffic
- It has been established that when a driver travelling at 110 kph suddenly has to brake, their braking distance is:
- 31 metres under normal circumstances
- 35 metres when under the influence of alcohol
- 39 metres when speaking on a hands-free mobile telephone
- 45 metres when speaking on a hand-held mobile telephone
- All objects within a car are travelling at the same speed as the car. A box of tissues, in a vehicle travelling at 50 kilometres per hour which strikes a wall, has the weight of a brick at the moment of impact. A driver who has fastened their seatbelt, even though protected by the safety belt from possible effects of the impact, may receive fatal injuries from a box of tissues.
- Nearly 80% of fatal traffic accidents occur towards the end of journeys, within 30-35 kilometres of home, and while travelling at under 60 kph.
- If you do not fasten your seatbelt, the injuries you will receive from a vehicle travelling at just 50 kph are equivalent to those sustained in falling from the third floor of an apartment block.
- It is impossible to keep hold of a child sitting on your lap. By making such a choice, you are reducing your child’s chances of survival by 70%. Children must travel seated in the rear of the car with their seat belt fastened or a child seat, depending on their age.
- A child without a fastened seatbelt travelling on the rear seat of a vehicle striking a wall at 45 kph hurtles forward with the weight of a baby elephant. When the child strikes the windscreen, the force impacting on its head is three tons.
- Persons talking on their mobile telephone while driving present the same risk as a person who gets behind the wheel after drinking a small bottle of spirits.
- When you strike a pedestrian at 60 kph, the pedestrian has almost no chance of survival.
- Airbags only offer protection when used together with seatbelts. In some circumstances where seat belts have not been fastened, an airbag may actually be harmful.
- Persons who offer assistance after an accident without necessary knowledge may cause permanent disability or death. If you have not received first aid training, you should definitely not intervene to help wounded persons.
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