Commercial Union Direct will be running its Navigation (Nawigacja) promotion until the end of December 2008. Customers who buy a package consisting of third party insurance + comprehensive insurance + navigation assistance will receives a free GPS satellite navigation device together with navigation software covering the whole of Poland.
Commercial Union Direct will be running its Navigation (Nawigacja) promotion until the end of December 2008. Customers who buy a package consisting of third party insurance + comprehensive insurance + navigation assistance will receives a free GPS satellite navigation device together with navigation software covering the whole of Poland.
CU Direct is using this offer to promote its navigation assistance - a new type of assistance insurance which was introduced on 5 November. This service includes information support when planning a route or journey.
Navigation is the latest promotion from CU Direct. In the past the company has offered customers such products as "Third party insurance for one zloty, brand of the month and Have a safe trip with CU Direct."
"We are particularly happy with October's offer, 'third party insurance for one zloty'. This offer generated a lot of interest. Our monthly sales figures were the highest we've ever seen. We also broke our daily sales record as well as our record for the highest number of quotations," highlighted Elżbieta Wójcik, vice-president of Commercial Union property and responsible for CU Direct.
"We are now working on our next promotions. These offers not only increase our sales but encourage drivers to use direct insurance services. We want to encourage people to search for the best insurance offer by telephone or online. There are millions of customers in Poland who could get more comprehensive protection and a significantly better service for the same price that they already pay, or who could be paying less for an insurance product with similar features to the package they currently have," added Elżbieta Wójcik.
In July this year Research International Pentor carried out a customer satisfaction survey for CU Direct. Those who use CU Direct insurance think that it is financially attractive when compared with offers from other companies and that CU Direct insurance offers good value-for-money. The total level of satisfaction with CU Direct's services on a scale of 1-10 (one being completely unsatisfied and 10 being completely satisfied) was eight. Customers state that they are satisfied with the process for settling motor insurance claims. They value the simplicity of making claims and the procedure for repairing vehicles in a network of services approved by CU Direct. The manner of settling claims and the speed of this process also proved popular and were awarded 9.5 and 9.6 points respectively on the 10-point scale. "If our customers feel that we stand out on account of the way we settle claims, then we can be confident of success," said Elżbieta Wójcik when asked about the results.
In October CU Direct was named best motor insurance company in the annual feature "Best business partner", published in the monthly magazine Home & Market.
Main advantages of CU Direct's offers
CU Direct motor insurance includes the following: third party insurance, comprehensive motor insurance, breakdown assistance, accident insurance, windscreen insurance and legal protection insurance. The package has a range of modules - the customer selects the level of protection that best suits his or her needs.
From the viewpoint of customers, the most important characteristics of this package are:
- the possibility of insuring the discounts you currently have or which you have earned (up to two claims over three years)
- a two-year guarantee on work carried out at garages collaborating with CU Direct (over 360 garages across the country)
- compensation which allows you to purchase a new vehicle in an authorised network of dealerships in the event of the loss of a car less than 12 months old
- the amount of insurance is not reduced by the amount paid in compensation
- a replacement car for the period of time when your car is being repaired, provided that these repairs are carried out in garages collaborating with CU Direct
- a wide range of situations in which the insurer will provide towing services for the damaged vehicle and a replacement car as part of the breakdown assistance insurance (eg a replacement car outside Poland).
- good general conditions of insurance for the customer: no jargon, footnotes and small print, just clear information with the most important points highlighted in bold.
Sales and customer service are performed through a telephone centre, reachable at 0 801 28 28 28 and through the internet at www.cudirect.pl/.
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Information:
Bohdan Białorucki
Telephone: (22) 557 43 41
E-mail: public_relations@cu.com.pl
Grzegorz Mathea
Telephone: (22) 557 43 70
E-mail: grzegorz_mathea@cu.com.pl
For further information, see www.cu.pl
Notes to editors:
The Commercial Union Polska Group is part of the international Aviva Group - the fifth largest insurance institution in the world and the largest by income in Great Britain. The Aviva Group operates in 30 countries. It occupies a strong position in Great Britain, Ireland, France, Holland, Spain, Italy, Poland, the USA, Canada and Australia. Worldwide, the Aviva Group serves around 45 million clients, generating annual revenues of £50 billion, and manages assets valued at over £360 billion. For further information see: www.aviva.com/