Aviva Life Insurance today announced the finale of its marketing initiative "Tension Chhodo Cricket Khelo" (TCCK) with a fun-filled cricket match between 15 lucky parent-kid teams and ace batsman Sachin and his son, at the Bombay Exhibition Center, Goregaon, Mumbai.
Aviva Life Insurance today announced the finale of its marketing initiative "Tension Chhodo Cricket Khelo" (TCCK) with a fun-filled cricket match between 15 lucky parent-kid teams and ace batsman Sachin and his son, at the Bombay Exhibition Center, Goregaon, Mumbai.
TCCK, a unique mass activation campaign was conceptualised by Aviva based on the insight that parents are so busy securing their children's future that they miss out on enjoying their childhood. The campaign, which commenced in July, received more than 100,000 responses from over 40 cities across India.
Bert Paterson, MD & CEO Aviva India, said: "It gives us immense pleasure to welcome Sachin Tendulkar to take part in a fun game with the 15 lucky parent-kid winner duos today. The ‘Tension Chhodo Cricket Khelo' brand activation campaign with Sachin Tendulkar is the first of its kind in the insurance industry. It has helped prospective customers experience Aviva's brand promise, built awareness and preference for the Aviva brand and, more importantly, created interest in the need for financial planning for a child's future via child plans."
Speaking on the occasion Sachin Tendulkar, said: "It's a great idea conceptualised by Aviva and something every parent will identify with. I am looking forward to enjoying the cricket match with my son Arjun and the other parent-child teams present here from different parts of the country."
Aviva received more than 100,000 entries which were short listed down to 15 through a process module validated by KPMG.
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For further information, please contact:
Pooja Garg Khan
Aviva Life Insurance
Phone: 0124- 2709082
E-mail: pooja.khan@avivaindia.com
Notes to editors:
About Aviva India
Aviva Life Insurance is a joint venture between Dabur and Aviva. Current paid up capital amounts to 758 crores. Dabur are the 74% shareholder and Aviva the 26% shareholder. Aviva plc is the UK's largest insurance group and the world's oldest insurance group, with a history dating back to 1696. Today, it is the fifth largest insurer worldwide, with 40 million customers and £377 billion assets under management. Prior to nationalization, Aviva was the biggest of the foreign insurers operating in the Indian market.
Founded in 1884, Dabur is one of India's oldest and largest groups of companies with the group's consolidated annual sales in excess of Rs 2,233 crores. A professionally managed company it is the country's leading producer of traditional healthcare products.
Aviva pioneered the concept of Bancassurance in India, and has leveraged its global expertise in this area successfully in India. Bancassurance has been contributing close to 60% of the total sales of Aviva India. Through its branches and its Bancassurance partner locations, Aviva products are available in more than 1,600 towns and cities across India.
Aviva's products have been designed in a manner to provide customers flexibility, transparency and value for money. We have been among the first companies to introduce Unit Linked products in the market.
Aviva has a unique need based sales approach through the "Financial Health Check" (FHC). The FHC is a free service administered by our FPAs (Financial Planning Advisers) for a need-based analysis of the customer's long-term savings and insurance needs. Depending on the life stage and earnings of the customer, the Financial Health Check assesses and recommends the right insurance product for them.