France: www.bonconseil.fr - A savings and investments tool available to the general public

Given the multitude of savings options available (movable and immovable property investments, monetary investments, multi-asset investments, bonds, etc) and the number of investment companies offering their services, choosing "the" investment for you can easily become quite complicated.

Given the multitude of savings options available (movable and immovable property investments, monetary investments, multi-asset investments, bonds, etc) and the number of investment companies offering their services, choosing "the" investment for you can easily become quite complicated. This is true today more than ever before, as the financial markets have suffered sharp drops for the past year or so, with particularly heavy fluctuations observed since the beginning of this year.

Against this backdrop, Aviva Vie has launched its new website www.bonconseil.fr/, an information tool available to all savers wishing to learn and understand how to manage their savings better and make the right preparations for their retirement.

The site www.bonconseil.fr/ aims to guide savers objectively through their investment options, whilst providing them with all the information they need to understand the ins and outs of portfolio management.

With its three major subject areas- Choosing the Right Investment, Preparing for Your Retirement and Managing Your Portfolio- www.bonconseil.fr/ provides a wealth of practical information, clear definitions and explanations to ensure that all savers, whatever their personal circumstances, get a clear initial answer to the vast majority of the questions they may have.

www.bonconseil.fr/ is by no means intended as a substitute for the advice and support provided by a specialist adviser in pensions and portfolio management. For each of the three subject areas mentioned above, users are led through a series of screens to find out what kind of saver they are, how they might plan to start or improve the management of their portfolios and the best possible conditions for them to prepare for their retirement:

Choosing the Right Investment      
The right questions to ask yourself       
Find out your profile
Investments on offer 
Market players                                       
Save regularly                                        
Focus on life insurance

Preparing for Your Retirement       
Take control of your finances
Invest for the future
Save regularly                                        
Anticipate
Ask for advice

Managing Your Portfolio
Putting together your portfolio
Managing your portfolio
Transferring your portfolio  

Aviva has placed its Good Advice approach at the centre of its strategy: customer support for the lifetime of the relationship, recommending the best possible investments for the customer's assets, depending on their objective and their investment horizon (which can be worked out using the Investor Profile), regularly making sure that the beneficiary clause is correctly worded and supporting the customer throughout their retirement preparations, by offering them a personalised pension assessment.

-ends-

Press contacts:

Aviva Vie
David Chenu
Telephone: 01 76 62 67 92 
E-mail: david_chenu@aviva.fr

HDL Communication
Valérie Dudoit
Telephone: 01 58 65 20 16 
E-mail: vdudoit@hdlcom.com

Notes to editors:

About Aviva
Aviva is Europe's leading provider of life insurance and long-term savings products with strong positions on other markets around the world. Based on gross premiums at 31 December 2007, Aviva was the world's fifth-largest insurance group. Aviva's three principal businesses are life assurance and long-term savings, asset management and non-life insurance, with a total turnover of €56.7 billion and €455 billion in assets under management at 30 June 2008.

With more than 150 years' experience in France, Aviva is one of the top 10 players in the insurance market. Aviva France stands out from the crowd with its solid, balanced and profitable multi-distribution model: 875 general agents, 1800 branch staff, 400 life insurance advisers and 1000+ brokers. Aviva France also has major partners such as AFER, the largest savings association in France, the Crédit du Nord group, Union Financière de France and Médéric. Specialising in unit-linked products, Aviva is recognised for the excellent performance of its long-term funds and solid commitment to its customers through its "Good Advice" approach. Aviva employs more than 3,300 staff in France. At 30 June 2008, Aviva France recorded consolidated sales of €6.5 billion, an IFRS net profit of €338 million and managed assets worth €71.4 billion.

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