Aviva životní pojiš?ovna recorded outstanding growth in sales of Talisman, the child life insurance policy over the first half of 2008.
Aviva životní pojišťovna recorded outstanding growth in sales of Talisman, the child life insurance policy over the first half of 2008.
The number of Talisman child life insurance policies taken out over the first six months of 2008 was up 54% on the same period last year. This figure further amplifies the 94.5% year-on-year increase in the overall premium volume and the 27% increase in the average premium per policy.
"This significant increase merely confirms the successful introduction of Talisman's new features at the start of this year," comments Milan Starý, marketing manager at Aviva životní pojišťovna.
The new features include comprehensive accident coverage for children or additional cover option ensuring exemption from payment of the insurance premium in the event of an adult's full work incapacity. There has also been an enthusiastic response from customers to Aviva's cut-price supplementary insurance packages, which can mean annual premium savings for the customer of up to CZK 1,200, or a CZK 10,000, bonus for passing the Maturita (Czech A Levels) (entry age of children 0-6 years). Current results show that 78% of customers who took out Talisman during the first quarter of 2008 have made use of the cut-price additional insurance packages on offer. Since it was introduced six months ago, 40 % of the Talisman policies taken out have gained entitlement to the CZK 10,000, bonus for passing the Maturita exams.
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For more information please contact:
Milan Starý, Marketing Manager Aviva životní pojišťovna, as
E-mail: milan.stary@avivazp.cz
Note for editors:
The origins of Aviva date back to the end of the 17th century, more than 300 years ago. Aviva plc is currently the fifth biggest insurance group in the world, the foremost life insurance company in Europe and the biggest insurer in Great Britain. The company's core business is the provision of life and property insurance services and fund management.
Assets managed by the company as at 31 December 2007 exceeded £364 billion sterling. The company employs 57,000 people providing services for 45 million clients in 27 countries worldwide.
Aviva plc has been active in the Czech Republic since 1997 via its 100% owned subsidiary company Aviva životní pojišťovna, as (known as Commercial Union životní pojišťovna, as until 2002). It is the first and only British life insurance company in the Czech Republic and specialises in investment life insurance products (Aviva EasyLife, Talisman, Aviva benefit). Aviva regional offices may be found in all regions of the Czech Republic.