The advertising clip broadcast under the concept "AvivaSA Saves for Your Future," which was introduced by AvivaSA Emeklilik ve Hayat in April, won second prize in the televised insurance category at the Crystal Apple Turkey Advertising Awards Contest.
The advertising clip broadcast under the concept "AvivaSA Saves for Your Future," which was introduced by AvivaSA Emeklilik ve Hayat in April, won second prize in the televised insurance category at the Crystal Apple Turkey Advertising Awards Contest.
The ad campaign, which was publicised under the concept "AvivaSA Saves for Your Future" in April by AvivaSA, the leading company in the individual retirement and life insurance sector*, was seen worthy of an award at this year's 20th Crystal Apple Turkey Advertising Awards Contest. The advertising clip, which aims at encouraging people to save, won the Crystal Apple's second prize, one of Turkey's most respected television advertising awards, in the Insurance and Other Financial Category.
Making a statement on the subject, Asli Erkanli Olcay, deputy general director of AvivaSA marketing and development, said: "The savings campaign, which we initiated against consumption to the point of indifferent waste without planning for the future, continues to witness interest from a broad range of people. But the fact that our ad was also seen worthy of an award by the Advertisers' Association in the creative field shows that we succeeded in explaining the message we wanted to send in an effective manner, and we found this especially gratifying. I congratulate the employees of Y&R / Advertising, the advertising agency which brought the idea to life in this creative endeavour."
"AvivaSA Saves for Your Future"
In these days where saving has become an outmoded concept, the basic philosophy of AvivaSA's new campaign launched with the slogan "AvivaSA Saves for Your Future" is to create, not a consumption society, but a savings society. AvivaSA, calling attention to unnecessary consumption in its advertising campaign transmitted over visual and printed press as of 23 April 2008, aims at encouraging people to save with its "AvivaSA Saves For Your Future" concept.
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About AvivaSA
AvivaSA, with its headquarters located at Inkilap District, Kucuksu Avenue, Akcakoca Street, No 8; Umraniye-Istanbul, has a broad service network throughout Turkey, with its regional directorships and representations, approximately 2,300 employees and 1,950 financial advisors. AvivaSA provides service with support from Aviva plc and the Sabanci Group, in addition to its 35,779,197 new Turkish lira paid-in capital. According to data from the Retirement Watch Center, AvivaSA was in the position of leading company in the individual retirement sector as of June 23, 2008, with reserves of over 1.2 billion new Turkish lira and a 23.43 percent market share.
* According to Retirement Watch Center's data of 23 June 2008, AvivaSA is in the leading position in regards to amount of total reserves.