Aviva EasyLife, the unit-linked insurance product which forms part of Aviva's portfolio, came third in the "Most Popular Financial Product of the Year" category for 2008 and won the Bronze Crown.
- The public vote Aviva EasyLife, the unit-linked life insurance product, into third place in the 2008 Golden Crown Awards.
Aviva EasyLife, the unit-linked insurance product which forms part of Aviva's portfolio, came third in the "Most Popular Financial Product of the Year" category for 2008 and won the Bronze Crown. "Most Popular Financial Product of the Year" is the main prize awarded in the Golden Crown Awards for financial products. Aviva EasyLife was the highest-placed insurance product this year in the only category decided by public vote.
"Aviva EasyLife became our most successful product as soon as it was brought onto the market in 2006. We have brought in more major innovations to the product this year. It currently accounts for some 60 % of our new business. This year's success in the Golden Crown Awards reflects the confidence it enjoys from our clients and offers confirmation that we are evidently heading in the right direction," Karel Veselý, general manager of Aviva životní pojišťovna, comments on the results.
"I am delighted that Aviva EasyLife has beaten all the other insurance policies on the Czech market in the public vote!" he adds.
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For more information please contact:
Milan Starý
Marketing Manager Aviva životní pojišťovna, a.s
E-mail: milan.stary@avivazp.cz
Note for editors:
The origins of Aviva date back to the end of the 17th century, more than 300 years ago. Aviva plc is currently the fifth biggest insurance group in the world, the foremost life insurance company in Europe and the biggest insurer in Great Britain. The company's core business is the provision of life and property insurance services and fund management.
Assets managed by the company as at 31 December 2006 exceeded £364 billion sterling. The company employs over 59,000, serving 40 million clients in more than 25 countries around the world.
Aviva plc has been active in the Czech Republic since 1997 via its 100% owned subsidiary company Aviva životní pojišťovna, as (known as Commercial Union životní pojišťovna, as until 2002). It is the first and only British life insurance company in the Czech Republic and specialises in investment life insurance products (Aviva EasyLife, Talisman, Aviva benefit). Aviva regional offices may be found in all regions of the Czech Republic.