Aviva Australia has been awarded "Best Innovation of the Year" for the Riskfirst automated underwriting campaign at the Rainmaker Marketing Excellence awards.
Aviva Australia has been awarded "Best Innovation of the Year" for the Riskfirst automated underwriting campaign at the Rainmaker Marketing Excellence awards.
Riskfirst was the first signature-free online underwriting platform in the Australian life market and enables dramatically faster completion of life insurance policies, cutting application times around 30 days to as little as 30 minutes. Take-up of Riskfirst jumped to 30% within two months of launch which is unprecedented for a new technology in this sector.
Aviva Australia's chief executive officer, Allan Griffiths, congratulated staff on the outstanding achievement by saying: "Winning ‘Best Innovation of the Year' recognises that we deliver market leading innovation. Just as importantly, it is independent recognition from advisers and the industry of the value we add through working as a team across the whole business to develop and communicate our proposition to advisers and clients."
Commenting on the operational impact of Riskfirst, Grant Salmon, chief operating officer said: "Riskfirst is a double win for Aviva in that it has driven a significant increase in sales and has also improved our efficiency. Historically in the life insurance sector when a company grows rapidly the quality of service falls. The beauty of Riskfirst is that it drives service quality as well as growth."
The Rainmaker Marketing Excellence Awards honor outstanding achievement in marketing, sales and business development in the wealth management industry.
The finalists and winners were selected following over 9,000 votes from the readers of Financial Standard magazine with an independent overlay from Rainmaker Research and the Financial Standard magazine editorial team.
-ends-
For more information:
Tim Cobb
General Manager Marketing and Public Relations
Phone: (03) 9829 8509
Mobile: 0418 529 387
Ariana Alvarenga
Public Relations
Phone: (03) 9829 8985
Mobile: 0418 300 757
Notes to editors:
About Aviva
We are the Australian face of the global Aviva group - a world leader in financial services.
Aviva is the world's fifth-largest insurance group and the largest insurance services provider in the United Kingdom. We are the leading provider of life and pension products in Europe and are actively growing our long-term savings businesses in Asian markets, the USA and Australia.
We have premium income and investment sales of A$103.35 billion and A$764.66 billion of assets under management. Our 59,000 employees serve over 40 million customers.
Aviva has over 150 years of continuous operation in Australia, where our main activities are life insurance, investments and superannuation.
Aviva's consistent record of innovation in the financial planning market dates back to the early 1990s when its Navigator technology and platform first allowed a range of investments to be consolidated into one portfolio. Today, Aviva continues to lead the industry with award-winning wealth creation and wealth protection products.
Together with Portfolio Partners, a funds management company which is also part of the Aviva group, we manage or administer more than A$27 billion in funds for more than 300,000 customers.
*Figures quoted are at 31 December 2007 and in Australian dollars.
Disclaimer
This news release has been provided on the basis that it is only for the information and exclusive use of the particular person to whom it is provided by Aviva (Aviva Australia Holdings Limited ABN 38 095 045 784 and its related companies). While Aviva believes the information in this news release is accurate which in some cases has been provided to us by third parties, Aviva is not making any representation as to the accuracy, reliability or completeness of the information in the news release. Neither Aviva, nor its directors, officers or employees will have any liability to you or any persons resulting from your use of the information in this news release.
The information in this news release is of a general nature and has been prepared without taking into account any person's particular investment objectives, financial situation or particular needs. Applications to invest in a financial product issued by any company within the Aviva group must be made by completing the application form attached to or accompanying the applicable Product Disclosure Statement which is available from Aviva or your financial adviser. Aviva does not receive any remuneration in relation to the provision of the information available from this news release which is of a general nature only.