Aviva, the life insurance company, has launched an advertising campaign with the slogan "Because children and the future are two things you cannot predict", which is set to run throughout February.
Aviva, the life insurance company, has launched an advertising campaign with the slogan "Because children and the future are two things you cannot predict", which is set to run throughout February. The campaign is targeting potential customers on specialised Internet gateways and the television and in paediatric surgeries.
The main aim of the campaign is to highlight the changes in Talisman, the child insurance policy which is part of Aviva's product portfolio. The target group - as might be expected from the type of product advertised and the changes that have been made - is parents, with sights trained on women and mothers. Aviva has decided to focus on Internet media for this campaign and so for a whole month its banners will be among those featured on major gateways dealing with parenting, children and the family in general.
An advertisement calling to mind Večerníček, a popular bedtime story programme for children in the Czech Republic, has been broadcast since the beginning of February at around the same time as Večerníček's traditional 7 o'clock evening slot. February has also seen the start of an outdoor advertising campaign to complement the television advertisements, with leaflets and posters distributed in paediatric surgeries containing information about Talisman.
Advertising agency The Farm has been responsible for the creative side of the campaign, with media support from Mediaedge:cia.
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For more information please contact:
Milan Starý
Marketing Manager Aviva životní pojišťovna, as
E-mail: milan.stary@avivazp.cz
Note for editors:
The origins of Aviva date back to the end of the 17th century, more than 300 years ago. Aviva plc is currently the fifth biggest insurance group in the world, the foremost life insurance company in Europe and the biggest insurer in Great Britain. The company's core business is the provision of life and property insurance services and fund management.
Assets managed by the company as at 31 December 2006 exceeded £364 billion sterling. The company employs over 59,000, serving 40 million clients in more than 25 countries around the world.
Aviva plc has been active in the Czech Republic since 1997 via its 100% owned subsidiary company Aviva životní pojišťovna, as (known as Commercial Union životní pojišťovna, as until 2002). It is the first and only British life insurance company in the Czech Republic and specialises in investment life insurance products (Aviva EasyLife, Talisman, Aviva benefit). Aviva regional offices are to be found in all regions of the Czech Republic.