Aviva Life Insurance India Ltd, today announced the appointment of Mr Vishal Gupta as associate director - marketing. Based in New Delhi, Mr Gupta will report directly to Bert Paterson, manging director & CEO, Aviva Life Insurance.
Aviva Life Insurance India Ltd, today announced the appointment of Mr Vishal Gupta as associate director - marketing. Based in New Delhi, Mr Gupta will report directly to Bert Paterson, manging director & CEO, Aviva Life Insurance.
Mr Gupta, who had joined Aviva Life in 2005, now takes over from Vivek Khanna, director-marketing. In this new role, Mr Gupta will be responsible for the entire range of marketing functions with specific focus on strengthening the Aviva brand in India. Mr Gupta brings to the firm rich experience across various functions such as sales, media, market research, advertising and marketing.
Speaking on the new appointment, Bert Paterson said: "Vishal has been associated with Aviva for more than three years and has played an important role in integrating the direct sales force and marketing function as well as developing our customer acquisition strategy. Vishal has been successful in launching various product campaigns, enhanced brand awareness as well as built innovative techniques to facilitate business growth. I am certain that the appointment of Vishal will take Aviva to greater heights."
He added: "This is yet another example of promoting and giving opportunity to internal talent at Aviva."
Vishal brings with him rich experience of close to 11 years and has over five years experience with the Unilever Group's Indian subsidiary, Hindustan Lever Limited (HUL). Here he was responsible for building the Lux brand in India. Vishal has also worked with Asian Paints for three years. Vishal completed his post graduation in management, from Indian Institute of Management, Bangalore (IIMB).
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For further information, please contact:
Pooja Garg Khan
Aviva Life Insurance
Phone: 0124- 2709082
E-mail: pooja.khan@avivaindia.com
Notes to editors:
About Aviva India
Aviva Life Insurance is a joint venture between Dabur and Aviva. Current paid up capital amounts to 758 crores. Dabur are the 74% shareholder and Aviva the 26% shareholder. Aviva plc is the UK's largest insurance group and the world's oldest insurance group, with a history dating back to 1696. Today, it is the fifth largest insurer worldwide, with 40 million customers and £377 billion assets under management. Prior to nationalization, Aviva was the biggest of the foreign insurers operating in the Indian market.
Founded in 1884, Dabur is one of India's oldest and largest groups of companies with the group's consolidated annual sales in excess of Rs 2,233 crores. A professionally managed company it is the country's leading producer of traditional healthcare products.
Aviva pioneered the concept of Bancassurance in India, and has leveraged its global expertise in this area successfully in India. Bancassurance has been contributing close to 60% of the total sales of Aviva India. Through its branches and its Bancassurance partner locations, Aviva products are available in more than 1,600 towns and cities across India.
Aviva's products have been designed in a manner to provide customers flexibility, transparency and value for money. We have been among the first companies to introduce Unit Linked products in the market.
Aviva has a unique need based sales approach through the "Financial Health Check" (FHC). The FHC is a free service administered by our FPAs (Financial Planning Advisers) for a need-based analysis of the customer's long-term savings and insurance needs. Depending on the life stage and earnings of the customer, the Financial Health Check assesses and recommends the right insurance product for them.