The campaign "This advertisement will be here tomorrow (What about you?)" starting at the beginning of September will focus on supporting the Aviva life insurance brands.
The campaign "This advertisement will be here tomorrow (What about you?)" starting at the beginning of September will focus on supporting the Aviva life insurance brands. The primary objective is to present the Aviva brand as the leading life insurance company in Europe. The campaign slogan points out that some things are long lasting but human life is short.
The brand campaign has already begun with an advertisement appearing in the newspaper Mlada Fronta Dnes on 29 August and it is also running in other media throughout the month (23 advertisements in total). Press advertising will be accompanied by an outdoor campaign which has been targeted on five cities, Prague, Brno, Hradec Králové, Plzen and Olomouc.
The cities were selected to cover both Bohemia and Moravia and target a large number of inhabitants, and were also selected with regard to the location of regional offices which could benefit from the potential of the campaign. Distributors providing an event in support of "Aviva life insurance first aid" who hit the streets and the busiest road junctions on the first day of school (eg Radlická ulice, Uhelný trh, Argentinská ulice,..) in Prague and Hradec Králové will hand out leaflets to drivers in the morning calling on them to drive carefully, together with personalised "Child on board" stickers.
In addition, in the middle of September the inhabitants of Brno, Olomouc, Hradec Králové and Plzen can look forward to an interesting presentation. The public will both see and hear information and first aid demonstrations.
The event will run for four days in squares and main streets, where the organizers will set up their pitches in the form of brand identifiable caravans, together with other hoardings. Fifth year medical students will lead the road show. Representatives of the cities and non-profit making organizations who are invited to the event will talk briefly about safety measures that their city is undertaking and last but not least, passers-by will play the role of being people being rescued.
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For more information contact:
Milan Starý
Marketing Manager
Aviva životní pojišťovna, as
E-mail: milan.stary@avivazp.cz,
http://www.aviva-pojistovna.cz/
Notes for editors:
The origins of Aviva date back to the end of the 17th century, more than 300 years ago. Aviva plc is currently the world's fifth biggest insurance group; in Britain it is the single biggest provider of insurance services (according to gross written premiums worldwide as of 31 December 2005); it is also one of Europe's foremost providers of life insurance and pension policies, and it maintains a significant position in this sector also in other markets worldwide.
The company's core business is the provision of life insurance services, long-term savings and fund management. Assets managed by the company exceed £364 billion sterling as of 31 December 2006. The company employs over 59,000 people providing services for 40 million clients in more than 25 countries worldwide.
Aviva plc has been active in the Czech Republic since 1997 via its 100% owned subsidiary company Aviva životní pojišťovna, as (until 2002 under the name of Commercial Union životní pojišťovna, as). It is the first and only British life insurance company in the Czech Republic and specializes in investment life insurance products (Aviva EasyLife, Talisman, Aviva benefit). Aviva regional offices may be found in all regions of the Czech Republic.