Aviva Hungary is sponsoring female jazz group "JazzJet" in a nationwide tour.
Aviva Hungary is sponsoring female jazz group "JazzJet" in a nationwide tour.
The sponsorship aims to draw attention to a new Aviva Hungary initiative - the "Century of Women" programme - that highlights the changing role of women and their need for long-term savings plans.
The first concert of the tour, also called "Century of Women", took place in the Hungarian Palace of Arts last week. It consisted of a journey around the world's jazz music with melodies from London, Madrid, Paris, Brasil and New York.
Nora Czugeber, marketing director of Aviva Hungary, said: "The JazzJet concert proved to be a sound platform for communicating the "Century of Women" programme.
"It is a good tool for motivating our salespeople around the country as well, since they can invite their most important customers to these concerts as an exclusive programme."
The programme has its own branding and a separate website where women can learn about the most important factors that affect their lives from a long-term financial perspective.