Aviva Romania is importing traditions and customs from across the new European Union with the first ever "Easter Egg Hunt" within Romania.
Aviva Romania is importing traditions and customs from across the new European Union with the first ever "Easter Egg Hunt" within Romania.
"'Easter Egg Hunting' is one of the oldest Anglo-Saxon traditions to celebrate spring and rebirth of nature. Aviva is the oldest operating insurance company in the world and with Romania being the newest member of the European Union it was appropriate that Aviva Romania promoted diversity by introducing this new customs to Romania." stated Andi McLennan, director of marketing and propositions, Aviva Romania.
On 1 April, hundreds of children aged between 4-10 years answered the invitation to the "Aviva Easter Egg Hunt". Participants attending this free event were pleased to find a fairy tale world, in which they've met their favorite characters and Easter bunny's team which distributed over 5,000 eggs and many other prizes.
A team of artists painted children's faces, children were entertained by a range of bouncy castles, ball ponds and games and a balloon artists surprised participants with many innovative creations.
The "Easter Egg Hunt" consisted of searching for painted eggs within a specially designed contest arena. Hundreds of excited children wearing specially designed Aviva bunny ears hurried to signing-up for the contest. The contest had two rounds and one final, and the winning contestant went home with a new bicycle.
-ends-
For further information:
Andi McLennan
Director Market Development
Telephone +40 21 203 83 00
E-mail andi.mclennan@aviva.ro
Notes to editors:
About Aviva
The Aviva offer is made of long term savings products, private pensions, management of investment funds and general insurances. The Group has 434 billion EUR assets in administration which represent the money of over 35 million clients all over the world.* Aviva Asigurări de Viaţă has officially started its carrier in 11 October, 2000 in Romania, at present time the company having a sales force of over 1000 consultants and managers and a net made of 19 branches and 4 development centers.
* on 31 December 2006