RAC has unveiled its new microsite, teamrac.co.uk, which will keep fans fully up to speed on Team RAC in the Dunlop MSA British Touring Car Championship (BTCC) this season.
RAC has unveiled its new microsite, teamrac.co.uk, which will keep fans fully up to speed on Team RAC in the Dunlop MSA British Touring Car Championship (BTCC) this season.
The microsite, designed by Good Technology, one of the leading digital creative agencies, is an invaluable resource to keep up to date with life at Team RAC providing insights throughout the season via news, personal diaries from team members, behind the scenes access and much more.
To celebrate the launch, RAC are offering visitors the chance to win a seat at every round of the 2007 BTCC season by giving away a paddock pass for the entire season. Fans should log onto teamrac.co.uk to enter*.
Team RAC drivers Colin Turkington and Tom Onslow-Cole begin their BTCC title bids in Team RAC’s new BMW 320si E90 at Brands Hatch on 1 April.
Alastair Pegg, director of RAC marketing, said: "RAC are delighted to unveil the new Team RAC microsite which has been built firmly with fans’ interest in mind. RAC are committed to working with supporters and providing insights and opportunities, which we feel teamrac.co.uk will do through it’s unique content. RAC are extremely excited ahead of the 2007 season and we want the fans to share the experience."
*Deadline for entries is 28 March 2007
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For further information please contact:
Chris Heasman / Nina Cresswell / Nancy Robinson / Jonathan Neill
Lexis Sport
0207 908 6488
Notes to editors:
About BTCC
The championship is firmly established not only as one of Britain's most popular form of motor racing but also as one of the UK's top sporting attractions. Over the past decade, action-packed BTCC race meetings have repeatedly drawn crowds on a par with Premiership football matches and Test Match cricket, with over 200,000 loyal spectators and over 20 million terrestrial television viewers.
About RAC
RAC is one of the UK's most progressive motoring organisations and a provider for both private and business motorists. Whether it's roadside assistance, windscreen repair and replacement, learning to drive, vehicle inspections, legal and financial services or up-to-the-minute traffic and travel information - RAC is able to meet motorists’ needs.
Aviva announced its acquisition of RAC in 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Norwich Union Insurance (part of Aviva). Norwich Union is the UK's largest insurer, insuring one in seven motor vehicles and with a market share of around 14%.