RAC has today announced that it is to become a key partner of the Porsche Carrera Cup GB, the UK's premier single-manufacturer sports car competition.
RAC has today announced that it is to become a key partner of the Porsche Carrera Cup GB, the UK's premier single-manufacturer sports car competition.
The two year sponsorship agreement will see the RAC logo featured on all Porsche Carrera Cup car livery when the new season gets underway at Brands Hatch on 1 April 2007.
Further benefits of the partnership include RAC branding on the podium, drivers' overalls, hospitality and race centre and the use of a Porsche 911 for the duration of the sponsorship.
RAC will also recognise driving excellence by presenting the "RAC driver of the weekend award" and "RAC team of the weekend award" at each round, along with the "RAC most improved driver of the year award" at the end of the season.
RAC have been working with Porsche since March 2003, providing roadside assistance and customer assistance, and have recently successfully won the roadside assistance programme renewal tender for Porsche Cars GB Limited.
Abu Shafi, director of corporate partnerships at RAC, said: "RAC are continually striving to build even stronger relationships with all our partners and this sponsorship with Porsche represents one exciting example of this. The brand values, motoring pedigree and heritage of the Porsche and RAC brands provide a strong platform for such a partnership.
"The Porsche Carrera Cup GB has consistently delivered excellent race action and will ensure RAC has a strong profile in motorsport due to the association with this key motorsport series throughout the year."
Andy Goss, managing director, Porsche Cars Great Britain, commented: "I am delighted that we have formed a partnership with RAC on the Porsche Carrera Cup. Both brands enjoy a strong motorsport pedigree and understand the customer's desire for a truly rewarding driving experience. The Porsche Carrera Cup is the ideal promotional platform for both our companies."
The Porsche Carrera Cup takes place alongside the Dunlop MSA British Touring Car Championship at Britain's leading race circuits and features the Porsche 997-model 911 GT3 Cup cars, which are all built to the same race specification.
12 teams and 23 cars currently compete in the Porsche Carrera Cup GB which takes place over 10 rounds (two races per meeting) between 1 April and 14 October 2007. The 2006 championship was won by Team Parker Racing's Damien Faulkner, who also secured the title in 2005.
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For further information please contact:
Chris Heasman / Iain Drennan, Lexis Sport
020 7908 6488
Notes to editors:
About Porsche Carrera Cup
The Porsche Carrera Cup is the UK's premier one-make sports car championship . The series features type 997 911 GT3 Cup cars - 400 bhp coupes built by Porsche in Germany to exactly the same specification and capable of speeds in excess of 180mph.
About RAC
RAC is one of the UK's most progressive motoring organisations and a provider for both private and business motorists. Whether it's roadside assistance, windscreen repair and replacement, learning to drive, vehicle inspections, legal and financial services or up-to-the-minute traffic and travel information - RAC is able to meet motorists' needs.
Aviva announced its acquisition of RAC in 2005. The acquisition brings together RAC's powerful brand and customer base with the expertise and leading position in motor insurance of Norwich Union Insurance (part of Aviva). Norwich Union is the UK's largest insurer, insuring one in seven motor vehicles and with a market share of around 14%.