Aviva is taking the title sponsorship of Breakthrough's new fund-raising event. This follows the success of the 2006 Aviva Weekend to Breakthrough Breast Cancer, which raised £5.4 million for breast cancer research and education projects.
Aviva is taking the title sponsorship of Breakthrough's new fund-raising event. This follows the success of the 2006 Aviva Weekend to Breakthrough Breast Cancer, which raised £5.4 million for breast cancer research and education projects.
The Aviva Walk London to Breakthrough Breast Cancer will be the largest fund-raising event staged by the UK's leading breast cancer charity. The 44-kilometre (27-mile) walk takes place on Saturday 8 September.
Each walker must commit to raising at least £500 for Breakthrough Breast Cancer.
Sarah Loughran, head of corporate sponsorships, said: "By continuing our partnership we're supporting Breakthrough Breast Cancer's vision of a future free from the fear of breast cancer. Breakthrough is an organisation that shares Aviva's dedication to thinking beyond the immediate and every day, to building better tomorrows. Everything it does in its research and education work fits our philosophy of forward thinking."