Aviva Romania today announced the appointment of Shah Rouf as president and chief executive officer, subject to approval by the Insurance Supervision Commission.
Aviva Romania today announced the appointment of Shah Rouf as president and chief executive officer, subject to approval by the Insurance Supervision Commission.
Shah was head of Aviva international healthcare for three years until March 2006 and before this was director of marketing and distribution strategy for Aviva India. Shah is currently head of research and development for Aviva Europe and International.
Speaking on the occasion, Shah Rouf said: “Romania is one of the fastest growing European insurance and investment markets with tremendous potential for future pensions business. Aviva Romania has been performing very well and last week celebrated its sixth birthday with the news that it has moved from eighth to fifth place in life insurance market share during 2006. I look forward to growing the Romanian business and building on the strong foundation already laid by Carl Boehr and the Aviva Romania team.”
Shah’s main responsibility will be to develop Aviva Romania’s business by leveraging Aviva’s group worldwide strengths and market leading position in pensions.
In line with the continuing development of Aviva businesses in Central and Eastern Europe Carl Boehr, currently chief executive of Aviva's business in Romania, will become chief executive of Aviva Turkey.
Carl will lead Aviva’s life, general insurance and pensions business in Turkey and will use his experience to develop further Aviva’s position in the Turkish market.
“We now have an established and growing presence in key Central and Eastern European countries and we are looking forward to developing these further in the years to come. Significant opportunities exist and these changes will help us to strengthen our capabilities further in these important long-term growth markets.” stated Pierre-Olivier Bouee, director Central and Eastern Europe.
-ends-
For further information, contact:
Anca Sert
Telephone: 021 203 84 73
Notes to editors:
About Aviva
Aviva is the world’s fifth-largest insurance group* and the biggest in the UK. It is one of the leading providers of life and pensions products in Europe and has substantial businesses elsewhere around the world. Its main activities are long-term savings, fund management and general insurance.
It has premium income and investment sales of Ł36 billion**, and Ł332 billion of assets under management. The group has 58,000 employees serving 35 million customers worldwide.
* Based on gross worldwide premiums for the year ended 31 December 2005.
** For the year ended 31 December 2005.